World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

Doctors 217

Doctors Doctor Drugs Pharma Production 217

World of DTC Marketing

DECEMBER 23, 2020

According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. I’ve seen and researched cases where some products have really benefitted from DTC while others have not.

Doctors 249

Doctors Doctor Drugs Marketing 249

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40