World of DTC Marketing

AUGUST 25, 2022

Research has shown that 74% of all U.S. This is one area where pharma companies can restore trust and excel. . ” 42% of Americans research their doctor’s suggestions after a visit. Over 75% of Americans use social media to research their health symptoms. . Of those, 80% turn online to do so.

Doctors 227

Doctors Doctor Branding Pharma Companies 227

pharmaphorum

APRIL 12, 2022

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to understand a patient’s prescription journey and who influences prescription-based decisions. Influential individuals.

Nurses 98

Nurses Branding Marketing Research 98

The Pharma Data

NOVEMBER 27, 2020

This week, another pharma company revealed a new technology device that can detect if a patient is infectious or not, while the Russian government published results of its Sputnik V vaccine, claiming it is more than 95 per cent efficient 42 days after the first dose.

Vaccination 52

Vaccination Vaccine Immune Response Marketing 52

Pharma Marketing Network

JUNE 8, 2020

Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

pharmaphorum

AUGUST 1, 2022

In Kenya, the government did research a few years back and found that their public primary care facilities, on average, met less than half of the standards in terms of staffing, quality management, and more. “That is something very unique because there are lots of patient apps out there, but they do not communicate with the doctor.

Development 78

Development Pharma Companies Drugs Life Science 78

pharmaphorum

OCTOBER 10, 2022

Once an eligible patient registers their interest in the service, a specially trained respiratory nurse will conduct an initial phone assessment. We did extensive market research in many locations to gather insights into the current situation, including what patients like to see and what kind of campaign would actually help to activate them.

Development 98

Development Research Marketing Life Science 98

Pharma Marketing Network

NOVEMBER 4, 2020

So our approach is we start of by using research and typically that is using social listening research. Where is nurses have a unique skill in empathy and bedside manner which is harder to replicate in AI. RJ (PMN): Fascinating stuff.

Branding 52

Branding Marketing Regulation Production 52