World of DTC Marketing

FEBRUARY 9, 2021

Here are what I found in over two years of research with online health seekers. Consistently we heard that they like images of real patients or a REAL doctor with one key message communicated. In clinical trials, how many people experienced a listed side effect? Users spend an average of 5.94 7even: Real patient stories.

Drugs 180

Drugs Pharma Production Doctors Doctor 180

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Do you connect patients with the clinical trial folks?

Doctors 40

Doctors Doctor Clinical Trials Clinical Trials 40

World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Gone are the days, for the most part, of someone seeing a DTC ad and running to their doctor to ask for an Rx. This leads to a big problem.

Marketing 193

Marketing Production Pharma Production Drugs 193