World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Pharmaceutical Technology

MARCH 10, 2023

The pharmaceutical freeze-drying systems market is expected to be driven by the integration of smarter technologies in lyophilisation methods such as electron microscopy, biochemistry, and advancement in surgeries. The companies offer systems for more dynamic freeze-drying of products with more precision in control.

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World of DTC Marketing

FEBRUARY 24, 2021

Researchers found that over nearly two decades, obesity contributed to anywhere from 30% to 53% of new type 2 diabetes diagnoses among middle-aged and older Americans. If I market a diabetes medication, I would include information on my drug site to help reverse Type 2 diabetes. billion savings, which is about 0.2

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Pharmaceutical Technology

SEPTEMBER 15, 2022

Research by GlobalData (Contract Small Molecule API Manufacturing Industry by the Numbers – 2021 Edition) shows that containment facilities are in high demand as the use of cytotoxic drugs continues to grow. Adding to these factors is that oncology accounts for the majority of marketed, contained drugs.

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World of DTC Marketing

FEBRUARY 9, 2021

Here are what I found in over two years of research with online health seekers. Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it. 6ix: Lack of drug comparisons.

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Fossil Remedies

AUGUST 31, 2022

The main thing is you should know the different aspects of costs while doing the research about a pharmaceutical company. There are various prerequisites and legal compliances before launching a pharma company. Another important thing is company registration and DLN (Drug License Number). The important thing is certification.

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World of DTC Marketing

OCTOBER 29, 2020

When online health seekers come to a pharma product website they want to know “what’s in it for me?” ” and “how much the drug costs” Sure, they will go to the product safety information page but it’s too hard for them to comprehend. What about TV and online ads?

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Intouch Solutions

SEPTEMBER 2, 2021

Last month, the Pharmaceutical Research and Manufacturers of America (PhRMA) “updated and enhanced” its voluntary code of ethics regarding appropriate interactions between the drug industry and U.S. healthcare professionals (HCPs) while marketing pharma products, including speaker programs.

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Pharmaceutical Technology

AUGUST 30, 2022

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

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Fossil Remedies

OCTOBER 23, 2019

You can market drugs under your brand name. You can team up with some establish pharma manufacturing company. Do thorough research to understand your competitors. Establish your brand in the market. Do the research well and invest in marketing and advertising. You can begin with a manufacturing unit.

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Fossil Remedies

MARCH 27, 2020

He used to follow the instructions and administer the drugs prescribed. With digitization, patients go prepared by doing online research. They can compare drugs and find a better alternative. Also Read: How to Startup Pharma Franchise Marketing? Tips to Get More Doctor Referrals for your Pharma Franchise.

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Fossil Remedies

JULY 15, 2022

Each drug made by a renowned pharma company is of the best quality. Not just that, good transportation arrangements are facilitated so that drugs reach the customers on time and safely. What should one look for in a pharma company? Its products will get better trust and support due to custom-made promotional tools.

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Pharma Marketing Network

JUNE 8, 2020

Don (PMN): Hi good morning everyone, welcome to the pharma marketing podcast. My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Bob and Mark thanks for joining us today. Bob (83Bar): Great to be here.

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World of DTC Marketing

JUNE 21, 2021

The idea that the same consumer who was gleefully clicking a remote to escape from TV ads was going to click a mouse to interact with online ads joyfully will go down as one of the great marketing fantasies of all time. It’s estimated that DTC marketers spend at least 76% of their budgets on TV ads.

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World of DTC Marketing

JUNE 14, 2021

According to research company Lumen, only 9% of banner ads are even noticed for a second. A cat flipping a coin would be right 50% of the time yet DTC marketers have pouring money into online ads. First, they asked marketers and agency executives how many minutes a day they thought people spent watching video on demand.

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Pharmaceutical Technology

AUGUST 12, 2022

Among the negative effects that have been reported are supply chain disruptions, skills shortages, issues around market authorisation, and added costs for pharma CMOs. One looming issue for the pharma industry is the upcoming December 2022 deadline around batch testing. Changes to batch testing requirements.

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World of DTC Marketing

JANUARY 5, 2021

A bunch of drugs is not going to solve the problem.” I’ve been a huge supporter of having pharma product websites include more health information, including informing people of the dangers of preventative health problems. That’s her choice, but I believe it’s wrong.

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Pharmaceutical Technology

MARCH 22, 2023

During the pandemic, the shortage of basic drugs such as paracetamol in key EU countries led to growing calls to push local drug manufacturing to ensure a smooth supply and to minimise shortages. Only 25% of API production for generic drugs took place in Europe in 2020, according to a November 2022 Medicines for Europe report.

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