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Russia’s focus on domestic pharma production could shield it from sanctions’ effects

Pharmaceutical Technology

Compared with other emerging pharmaceutical markets (such as India and China, covered in previous Emerging Market Outsourcing Reports), Russian facilities lack many US Food and Drug Administration (FDA) and European Medicines Agency (EMA) approvals, meaning Russian manufacturing is more focused on the domestic market.

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Brazil: untapped market for big pharma manufacturing

Pharmaceutical Technology

International companies investing in the emerging market of Brazilian pharmaceutical manufacturing will see a higher return on investment than from developed market equivalents, if they choose to compete with local manufacturers to supply Brazil’s growing market and the greater South American region.

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Pharma websites need disruption

World of DTC Marketing

Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. 5ive: It’s time to update clinical trial information. Want proof? 3d render ).

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Why TV will continue to be the first choice for DTC

World of DTC Marketing

The idea that the same consumer who was gleefully clicking a remote to escape from TV ads was going to click a mouse to interact with online ads joyfully will go down as one of the great marketing fantasies of all time. It’s estimated that DTC marketers spend at least 76% of their budgets on TV ads. This leads to a big problem.

Marketing 193
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Bayer triples sales forecast for prostate cancer drug Nubeqa

pharmaphorum

The optimistic assessment of the revenue potential for androgen receptor inhibitor Nubeqa (darolutamide) follows the publication of the results of the phase 3 ARASENS trial in the New England Journal of Medicine. compared to standard therapy alone.

Sales 98
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The impact of climate change on the pharma supply chain

Pharmaceutical Technology

Pharmaceutical companies need to be prepared to answer the call for increased demand and supply into new markets, ensuring the proper resources and logistics framework are in place. The following year, pharma production at several US sites used by Pfizer, Merck, and Novartis in the south-east US stopped as Hurricane Florence approached.

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Elements of a great pharma website

World of DTC Marketing

In clinical trials, how many people experienced a listed side effect? Email is still a great digital marketing tool, and our audiences felt that if the email contained updated health information and tips for living with certain health problems, they would open and read it. First impressions are 94% design-related.

Drugs 180