article thumbnail

Pharma websites need disruption

World of DTC Marketing

Just look at any pharma product website that is nothing but a sales brochure in a majority of cases. ROI drives pharma companies. In the past, pharma product websites had a huge effect on whether a patient asks for an Rx. 5ive: It’s time to update clinical trial information. Want proof? 3d render ).

article thumbnail

Magazine: ‘Right shoring’ API production in Europe

Pharmaceutical Technology

In the last few years, there have been growing calls to onshore the manufacturing of certain pharma products, including active pharmaceutical ingredients (API), to ensure a smooth supply and to minimise shortages in the European Union (EU). All this, and the latest pharma industry news, comment, and analysis from GlobalData.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Russia’s focus on domestic pharma production could shield it from sanctions’ effects

Pharmaceutical Technology

Pfizer (New York, New York) has announced that it will not begin any new clinical trials in Russia and will halt recruitment in trials that are underway in Russia. In addition, our clinical trial service delivery in Ukraine has been temporarily halted and will resume once safe to do so.”.

article thumbnail

Unfair balance

World of DTC Marketing

When online health seekers come to a pharma product website they want to know “what’s in it for me?” ” and “how much the drug costs” Sure, they will go to the product safety information page but it’s too hard for them to comprehend. It’s a huge waste of space, money, and time.

article thumbnail

Bayer triples sales forecast for prostate cancer drug Nubeqa

pharmaphorum

The optimistic assessment of the revenue potential for androgen receptor inhibitor Nubeqa (darolutamide) follows the publication of the results of the phase 3 ARASENS trial in the New England Journal of Medicine. compared to standard therapy alone.

Sales 98
article thumbnail

Elements of a great pharma website

World of DTC Marketing

In clinical trials, how many people experienced a listed side effect? In the top pharma product websites that we showed groups, they really disliked the website’s overall appearance and described it as “cold and unappealing.” First impressions are 94% design-related. 6ix: Safety information needs context.

Drugs 180
article thumbnail

SparkRx: The first digital therapeutic for adolescents

pharmaphorum

.” Studies are currently underway to analyse how SparkRx resonates with specific populations with comorbidities, and Lake says the app can also serve as a companion to many different types of pharma products. “SparkRx can be really impactful in pairing our products with pharmaceuticals.” About the author .