Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
Uses events instead of session-based data. While material exists online to help users “migrate” from the current version of Universal Analytics to GA4, we’ve rounded up the main differences of how data is tracked and the impact on website analytics. EVERSANA INTOUCH notes that conversions are at the Event Name level.
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