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What Does Google’s Move to Responsive Search Ads for Paid Search Mean for Pharma?

Intouch Solutions

Why Pharma Marketers Should Care About RSAs RSAs are a text ad format that requires an increased number of headline and description line variations than ETAs require. Over time, Google tests combinations, learning which perform best and promoting the ‘winning’ variation most often to boost performance. Source: Google.

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AHF L.A Times’ Ad Urges California to ‘Get It Together!’ on COVID Response

The Pharma Data

The full page, color ad, headlined “California: Get it Together on COVID 19!” This press release features multimedia. 17, 2021 headlined “California: Get it Together on COVID 19!” . We need state of the art creative advertising to promote vaccination. View the full release here: [link].

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Build Connections with B2B Audiences through the Xtalks Life Science Podcast

XTalks

This podcast offers a comprehensive view of noteworthy news stories that are making headlines in the pharma, biotech, healthcare and medical device sectors. The podcast features renowned experts and thought leaders and acts to align your brand with industry-leading discussions and voices.

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Is Facebook Ghosting Pharma?

FDA Law Blog

Richardson — In what appears to be an “about face” in terms of Facebook’s historical wooing of big pharma (are we the only ones that immediately thought, “ More Cowbell ” when seeing that headline?

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Stephanie (HOWM): Yeah and that’s a powerful question because nobody has that crystal ball but what I can say is that I really believe in the use of technology and so many of us has proven how much we can get done from a virtual world I truly believe that sales and marketing working together can be really really important and collaborative and (..)