What Does Google’s Move to Responsive Search Ads for Paid Search Mean for Pharma?
Intouch Solutions
NOVEMBER 18, 2021
Why Pharma Marketers Should Care About RSAs RSAs are a text ad format that requires an increased number of headline and description line variations than ETAs require. Over time, Google tests combinations, learning which perform best and promoting the ‘winning’ variation most often to boost performance. Source: Google.
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