Fermented Foods: Branding Bacteria Right in the Age of COVID-19
XTalks
JANUARY 19, 2021
But in the age of COVID-19, as consumers are understandably wary of microorganisms and their potential to make us sick, how can food brands find and effectively market the right bacteria? Take Danone, maker of the yogurt brand Activia. Advertised as a probiotic yogurt containing “One billion B.L.
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