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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. References 1. 8 (2018) 2. 1 (2016) 3.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. References 1. 8 (2018) 2. 1 (2016) 3.

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How Big Data will accelerate the future of digital medicine in 2021

pharmaphorum

Jennifer Haas, executive vice president of Noteworth, shares her 2021 predictions surrounding the future of telehealth and big data. . The ability to use big data in healthcare through digital medicine will prove to be invaluable for healthcare organisations as they work through the pandemic and the new world it has created.

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Storytelling is a secret weapon for increasing service sales and overcoming employee resistance to change

Scienmag

With the increasing digitalization in manufacturing industries, companies start to integrate big data analytics into business processes and sell smart services. However, people tend to resist change, remain sceptical about unknown products and technologies and avoid new ways of doing work.

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Digital Disruption in Pharma: Harnessing Technology for Effective Marketing Campaigns 

Pharma Marketing Network

This can help to increase trust and credibility and ultimately drive sales. The use of big data: Big data is the collection and analysis of large amounts of data. As the pharmaceutical industry continues to evolve, digital technology is likely to play an even more important role in marketing campaigns.

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Could Smartphone and Blockchain Technology Fight Against Food Fraud?

XTalks

Other researchers are also testing big data algorithms to see how well they can predict food fraud. Traceability is key, and blockchain technology will be important to track the oil from the olive grove to its point of sale. Predicting Fraud. Traceability. It will also include information about its quality from laboratory tests.

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Adlib Adds Contract Analytics to its AI Content Intelligence Platform

XTalks

As a big data-driven approach to content marketing, content intelligence allows businesses to create content optimized for target audiences to increase traffic, customer engagement and sales. Content such as texts, images and videos are analyzed to reveal keys insights using artificial intelligence.