Branding Drugs Pharma Production Research 
World of DTC Marketing
APRIL 5, 2022
Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCPs are more interested in all the data than the data that pharma wants them to see.
World of DTC Marketing
MARCH 22, 2021
The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. From the research I have read and conducted over the last few years the answer is NO. TV is still the best way to introduce a new product provided it has a big audience.
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World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. 3hree: There is a correlation between bounce rates and the product lifecycle.
World of DTC Marketing
FEBRUARY 17, 2021
” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
World of DTC Marketing
JULY 1, 2021
SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.
World of DTC Marketing
DECEMBER 23, 2020
According to a study in the Journal for American Board of Family Medicine “respondents (76%) said they were likely to ask a health care provider about advertised drugs; 26% said they had already done so. I’ve seen and researched cases where some products have really benefitted from DTC while others have not.
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