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Dear FDA: WTF?

World of DTC Marketing

SUMMARY: The FDA wants to look at how certain brand names affect consumer and health care providers’ perceptions about the efficacy and the medical conditions for which they’re indicated. This is just another example of how clueless the FDA is regarding patient behavior and prescription drugs. In other words, they resonate.

Branding 180
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DTC Study: Marketers misaligned with online health seeker needs

World of DTC Marketing

TV spots are the number one way people learn about new pharma products. 3hree: Pharma product websites are not listed as a top online health resource even when looking for information on a specific product. 8ight: The number one way people learn about new pharma products is via TV.

Marketing 279
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Product launch metrics are changing in pharma

World of DTC Marketing

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCPs are more interested in all the data than the data that pharma wants them to see.

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Bayer sells testosterone drug rights to Grünenthal for €500m

pharmaphorum

Fellow German group Grünenthal is a pharma company focused mainly on pain products, although its portfolio also includes other specialty medicines such as Nexium (esomeprazole) for gastrointestinal disorders. The post Bayer sells testosterone drug rights to Grünenthal for €500m appeared first on.

Drugs 81
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Why online marketing is so essential for pharma

World of DTC Marketing

However, with pharma brands, online is essential to a successful marketing strategy. Part of that online experience is going to the pharma product website, but too many marketers feel that is a good indication that people will ask for their product. They’re not. The answer is twofold.

Marketing 179
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Pharma needs to move to digital NOW

World of DTC Marketing

SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. 3hree: There is a correlation between bounce rates and the product lifecycle.

Branding 180
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The right balance in DTC: Tv versus digital ads

World of DTC Marketing

The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. TV is still the best way to introduce a new product provided it has a big audience. There is a direct correlation between pharma product website traffic and TV ads for new products.