Pharma Marketing Network

MARCH 25, 2023

In the highly competitive pharmaceutical industry, creating a strong brand identity can set companies apart and help them connect with their target audience. A strong brand identity can help increase recognition and loyalty, and ultimately drive sales. Companies can gather this information through market research and focus groups.

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XTalks

MAY 23, 2022

Kidfresh, a New York-based brand of frozen children’s food featuring hidden veggies, recently added two new products to its robust lineup of frozen meals. It also uses BPA-free packaging, phthalate-free bowls and 100 percent recycled paperboard. However, Kidfresh is not the only frozen children’s brand with hidden veggies.

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XTalks

APRIL 28, 2023

To celebrate 20 years of Xtalks , we’re taking a look back over the last 20 years in the food industry by highlighting some of the most talked-about food brands by the year, mergers and acquisitions and biggest advancements in food safety. It is the maker of Cadbury, Oreo, Ritz, Triscuit and other household brands. In a deal worth $13.8

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XTalks

MARCH 8, 2022

Women-owned food brands have made some remarkable strides in the food and beverage industry. To celebrate Women’s History Month and International Women’s Day on March 8, there are countless woman-owned-and-operated food brands to support beyond the month of March. Beckon Ice Cream.

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XTalks

DECEMBER 29, 2021

Bayer has announced that all of its products will have 100 percent green packaging by 2030. This means all of the company’s over-the-counter (OTC) drugs and supplements such as pain, allergy and cold medications, and vitamins will have brand packaging that is 100 percent recyclable or reusable in less than ten years’ time.

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XTalks

MARCH 14, 2024

At a time when the quest for healthier and environmentally-friendly beverage options continues to gain momentum, Liquid Death has emerged as a frontrunner, carving out a significant niche in the bottled and canned water market. Several factors contribute to Liquid Death’s standout presence in the market.

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XTalks

FEBRUARY 23, 2024

Rap Snacks , celebrated as the “Official Snack Brand of Hip Hop,” has embarked on a monumental journey. Breaking international barriers, the brand recently launched its iconic snacks in the UK, Canada and Spain. These partnerships have been instrumental in elevating the brand’s visibility and appeal.

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XTalks

JULY 20, 2021

Bougie Bakes, a Los Angeles-based healthy snack alternative company, has now released dog cookies under the “Bougie Barks” brand. The brand introduces Bougie Barks Peanut Butter Carob Dog Cookies, which are made of five main ingredients: almond flour, peanut butter, carob powder, collagen powder and ground flaxseed.

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XTalks

FEBRUARY 11, 2021

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables. Related: Big Food Brands Bypass Retailers in Pandemic.

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XTalks

FEBRUARY 11, 2021

As big food brands struggled to meet demand in the earlier days of the COVID-19 pandemic — since many shoppers became less willing to go to brick-and-mortar food retailers — consumers began shifting toward other means of getting food to their tables. Related: Big Food Brands Bypass Retailers in Pandemic.

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Pharmaceutical Technology

MAY 17, 2023

Download the Research Guide Research Guide Key Dates August – Submissions Open Early December – Excellence Award winners announced Benefits for Winning Companies Independent recognition solidifies your business as a trustworthy brand. Our brand is recognized as a mark of excellence in the industry.

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XTalks

SEPTEMBER 14, 2023

Gatorade, a brand synonymous with vibrantly-colored sports drinks, has made a surprising move with its latest offering: Gatorade Water, a clear, unflavored beverage. Unlike its colorful predecessors, this new product focuses entirely on the booming “functional water” market, projected to be worth $12 billion by 2032.

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XTalks

MARCH 9, 2021

Nestlé has finalized the acquisition of premium beverage brand Essentia, the leading alkaline water brand and number one selling bottled water in the natural channel, for an undisclosed amount. Functional Beverage Market. So what makes Essentia a premium, functional beverage brand?

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Pharmaceutical Technology

MAY 1, 2023

The NDA is supported by the data package licensed to Ocumension by Nicox as well as the Phase III clinical trial in China. Zerviate, 0.24% was compared to emedastine difumarate ophthalmic solution, 0.05%, an antihistamine, which is marketed under undeb Emadine brand name.

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XTalks

DECEMBER 14, 2023

In a bold move, Canadian brand Daiya Foods recently unveiled its revamped vegan cheese lineup, showcasing a unique oat cream base and leveraging traditional fermentation methods to enhance dairy-like qualities. Alongside this reformulation, Daiya has also introduced a refreshed logo and packaging design. “We percent from 2022 to 2030.

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XTalks

JANUARY 15, 2024

As far as condiments go, few brands have managed to capture the hearts and taste buds of food enthusiasts quite like TRUFF. The brand’s initial offering, a truffle-infused hot sauce, set the stage for a new era in gourmet condiments.

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XTalks

NOVEMBER 4, 2021

In this episode of the Xtalks Food Podcast, Sydney introduces the team to the Better Bagel, the first product from California-based startup Better Brands. The company creates frozen coffee pods akin to pucks that are packaged in a fully recyclable capsule. Is Cometeer’s New Frozen Coffee the Latest in Coffee Innovation?

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XTalks

APRIL 26, 2021

Future Market Insights predicted in 2019, prior to the onset of the COVID-19 pandemic, that the upcycled food industry was worth more than $46 billion, with an estimated compound annual growth rate (CAGR) of five percent. But will an upcycled certification marker gain consumers’ attention enough to influence their purchasing decisions?

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World of DTC Marketing

MARCH 2, 2021

SUMMARY: Almost every pharma company seems to be posting open digital marketing positions on LinkedIn but are they really hiring? Pharma acknowledges the need to get better in digital marketing, which starts with hiring the right people. Paying for really credible content is an option but “who has the budget?”

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XTalks

OCTOBER 22, 2020

Major players are seeing their sales decline, heightened competition from smaller brands and mounting production costs. While it was once favorable to make it big, the report suggests that small competitors are innovating at a faster pace by using digital tools and finding new routes to market. Adapting new industry structures.

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XTalks

NOVEMBER 4, 2021

BodyArmor’s line of sports performance and hydration drinks will be added to the company’s portfolio in hopes of growing significantly in the market. BodyArmor is the second-largest sports drink in the market after PepsiCo’s Gatorade, with sales of more than $1.4 billion and a growing rate of 50 percent.

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The Pharma Data

JANUARY 18, 2021

Following Pharma IQ and SGK Health’s virtual masterclass in December 2020, this post-event report explores why authentic human-centric experiences are foundational to a pharma brands existence and the successful implementation of a digital marketing strategy. Redefine digital marketing in pharma with design thinking.

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Pharmaceutical Technology

MARCH 10, 2023

Lebanon’s ongoing economic crisis and changes in pricing strategies have caused monumental price hikes that impact market access. Branded medicines accounted for roughly 76% of the Lebanese market in 2022, according to GlobalData’s Price Intelligence (POLI) database.

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XTalks

JULY 16, 2021

Coca-Cola Zero Sugar has released a new refreshing recipe and bold packaging that provides consumers with a taste more similar to the original and iconic Coke flavor. The Coca-Cola Company has been experimenting and introducing new flavors to consumers for many years and tweaking them to make them more appealing for a broad consumer market.

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XTalks

MAY 25, 2021

Takis, a chip company, known for its spicy rolled tortilla chip, announced that they are expanding their brand by introducing five new snacks with their signature Fuego flavor and a new brand look. The brand came to the US in 2001 and they have been known since then to provide consumers with the spice they wanted. .

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XTalks

JUNE 14, 2023

The online marketplace PartnerSlate has made waves in the food and beverage contract manufacturing industry, recently securing a $4 million investment to further its mission of connecting food brands and contract manufacturers. This is where San Francisco-based PartnerSlate comes in.

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XTalks

OCTOBER 27, 2023

McDonald’s introduced a whimsical twist to its Happy Meal offerings by packaging them in Halloween-themed buckets, which could also serve as trick-or-treat pails for kids. The team commends McDonald’s for its marketing tactics, especially when they can combine nostalgia with contemporary touches.

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XTalks

MAY 3, 2023

Founded in 2020, ZOA Energy is a relatively new player in the energy drink market. The brand was created by Dwayne Johnson (“The Rock”), along with his business partners, John Shulman and Danny Garcia. According to Grand View Research , the global energy drink market was valued at $86.35 percent from 2022 to 2030.

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Pharmacy Checkers

FEBRUARY 14, 2020

Many readers complained that it just wasn’t cutting it compared to the brand name version. Several years later, the FDA ordered bioequivalence tests and finally, through those results, which found, like ConsumerLab.com did, that the People’s Pharmacy was right, and forced the drug off the market. Just switch back to the brand!”

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XTalks

DECEMBER 19, 2023

It’s a tale of innovation, consumer preferences and the challenges of introducing alternative sweeteners to a market dominated by traditional tastes. It’s a story of cultural tastes, import challenges and the potential for niche products to find a place in the American market.

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XTalks

AUGUST 17, 2020

Six new mouth-watering juice flavors have entered the market through the launch of new beverage company, Silly Juice. The flavors are branded by the company as “seriously good.”. ” In 2019, the beverage industry was seeing a decline in juice sales and manufacturers found it difficult to maintain market share.

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XTalks

JULY 6, 2023

the family-owned food conglomerate, recently announced its acquisition of Kevin’s Natural Foods , a renowned brand known for its high-quality sous-vide meals, sauces and side dishes. With an annual sales revenue of around $48 billion, Mars has solidified its presence in the market.

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XTalks

JANUARY 30, 2024

Historically, these commercials have become a cultural phenomenon, with brands investing heavily to captivate the massive audience. This approach of early releases and teasers is designed to amplify a brand’s visibility, creating additional excitement and discussion around their products.

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Cloudbyz

MARCH 3, 2023

Brand Awareness Mid-size CROs may lack the brand recognition that larger CROs possess. To address this challenge, mid-size CROs should invest in marketing and branding to increase their visibility and differentiate themselves from their competitors.

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XTalks

MAY 3, 2024

Related: New Rapid Salmonella Test Could Accelerate Poultry Safety Protection for Consumers: Should Salmonella exceed allowed levels, the affected products will be withdrawn from the market to safeguard consumers from the severe health risks these infections pose. Other food products can also be contaminated with Salmonella.

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XTalks

NOVEMBER 29, 2022

Smucker Company, president and chief executive officer, Mark Smucker, pointed out a bright spot in the performance of the Uncrustables brand. Despite higher input costs and supply chain struggles, the company saw quarterly sales growth fueled by the market strength of its beloved crustless peanut butter and jelly sandwiches.

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XTalks

JUNE 21, 2022

While most partnerships with Perfect Day are with small startups, consumer-packaged goods (CPG) giants are also paying attention to animal proteins made without animals. It also draws attention to the fact that CO2COA uses Rainforest Alliance Certified cocoa and animal-free dairy protein, while wrapped in paper-based packaging.

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