Remove Clinical Trials Remove Doctors Remove Marketing Remove Nurses
article thumbnail

Survey reveals decentralized clinical trial elements that drive participation in studies

Outsourcing Pharma

In-home nurse visits, using familiar mobile devices to upload health data, and telemedicine calls with a doctor are the elements of decentralized clinical trials with the biggest positive impact on participation in future studies, according to a survey.

article thumbnail

Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

Doctors 181
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mentoring Nurses, Strengthening Communities, and Health Equity with Jaliza Johnson

WCG Clinical

So, Jaliza, tell us how you got into nursing and the path you’ve taken, the educational credentials you’ve attained, and the the academic program you’re in now, and also, the roles you’ve played at Stanford Health Care. I’m actually a second career nurse. Thank you for asking that question.

Nurses 52
article thumbnail

Your HCP marketing just became harder, a lot harder

World of DTC Marketing

doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. The result of all this is going to be widely felt in HCP marketing.

Marketing 187
article thumbnail

Poaching, Shallow Personnel Pool Fuel Dangerous Site ‘Talent Drain’

ACRP blog

Welcome to the war for clinical trial talent, 2022 style. It’s not helping that there’s also a talent shortage in many industries that directly support or are otherwise adjacent to the conduct of clinical trials. “We “It’s part of a total talent drain.”. We have approximately 2.5 in February 2022.

Nurses 98
article thumbnail

AI in pharma: Can it be used in DTC?

World of DTC Marketing

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. However, in DTC marketing, we should be careful about using AI in an era where too many patients feel like our healthcare system is dehumanizing them. So how can AI help DTC marketers?

Doctors 164
article thumbnail

Velocity Acquires Site in Berlin, Fourth in Germany

Velocity Clinical Research

What do you get when you have a business economist with nursing experience? In this case, it’s one of the founding members of a clinical trials site in Berlin, Germany, which has become the latest member of Velocity’s integrated site network in Europe. Dr. Schenkenberger is an internal medicine specialist, and Drs.