World of DTC Marketing
AUGUST 25, 2022
This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. This also means you must have a content strategy based on listening to patients, nurses, and physicians.
World of DTC Marketing
JUNE 11, 2021
doctors surveyed in the same time period, 77% said their trust in the CDC has decreased and 48% said their trust in the FDA has decreased. According to Medscape, “doctors and nurses reported relatively lower trust in the CDC than WebMD readers. Out of nearly 450 U.S.
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World of DTC Marketing
AUGUST 9, 2021
million other healthcare professionals worldwide, including medical students, residents, nurses, and more,45 Medscape is the largest news site for HCPs around the world, . physicians, 90% of fourth-year medical students, and 45% of all nurse practitioners and physicians’ assistants are issues. Reaching 730,000 physicians and 1.9
pharmaphorum
APRIL 12, 2022
As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. Lapolla states one personnel member told him they are excited pharma reps are coming back because they provide valuable information and educational materials.
The Pharma Data
NOVEMBER 27, 2020
This week, another pharma company revealed a new technology device that can detect if a patient is infectious or not, while the Russian government published results of its Sputnik V vaccine, claiming it is more than 95 per cent efficient 42 days after the first dose.
Pharma Marketing Network
JUNE 8, 2020
Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Our software starts to hook into the human element, we have 35 to 40 nurses around the country who work for us, who are in contact with the patient directly and then act as that intermediate step.
pharmaphorum
JANUARY 25, 2022
“For example, they might want to talk to a nurse, a patient advocate or a digital influencer. “Let’s say a doctor changes his professional title on a hospital’s web page. . “Reps need to have access to a broader ecosystem of stakeholders, which extends beyond traditional HCP engagement,” Oskar says.
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