pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 115

Branding Doctors Doctor Compliance 115

XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

pharmaphorum

APRIL 12, 2022

What was once usual practice for pharma – connecting with stakeholders through face-to-face interactions – has pivoted into the need to make meaningful relationships digitally. But who does pharma need to reach to ensure these connections translate to increased knowledge and utilisation of its products? About the author.

Nurses 98

Nurses Branding Marketing Research 98

XTalks

APRIL 16, 2024

Nurtec ODT, a product of Biohaven Pharmaceuticals, is an oral tablet designed for the acute and preventive treatment of migraine in adults. Before posting the commercial, she also shared a video on the social media platform in which she encouraged people with migraine to talk to their doctors about the medication. “I

Drugs 52

Drugs Pharma Companies Doctors Doctor 52

pharmaphorum

JANUARY 25, 2022

Oskar Möbert, Vice President OpenData Europe at Veeva Systems, tells us how they are reimagining customer reference data to boost pharma rep productivity, enable more personalised engagement, and increase patient reach. And limitations from some data providers on where and how companies can use data hinder rep productivity.

Sales 105

Sales Production Life Science Nurses 105

pharmaphorum

MAY 30, 2022

. “The goal is to look at the primary endpoints of pain intensity and pain interference, but we’re also looking to fill in additional clinical and health economic gaps to understand the true value of our product within healthcare,” Sackman explains. He is often a featured speaker at international conferences.

Clinical Trials 97

Clinical Trials Clinical Trials Trials Big Data 97

pharmaphorum

APRIL 8, 2021

The 2021 WIRED Health conference took a broad view of the current pandemic situation, with speakers ranging from geneticists to intensive care doctors. BioNTech seeks “new kind of pharma company”. Asked about BioNTech’s own future, Sahin said they would like to create “a new kind of biopharmaceutical company”.

Development 85

Development Drugs Vaccination Vaccine 85

pharmaphorum

JUNE 23, 2021

We just have to use the doctors, the pharmaceutical representatives, the technology representatives. According to Nandwana, the way to streamline communication is by creating a personalized experience for physicians, which requires a change from pharma’s traditional one-directional push of communications out to doctors. “We

Life Science 95

Life Science Doctors Doctor Sales 95

XTalks

OCTOBER 1, 2020

In the beginning, I always thought I wanted to be a doctor, but then I felt it was very depressing, particularly at that time and in that particular field. So, I [decided] to go into research rather than be a doctor and see patients [such as that] young, beautiful life that you could do nothing about it.”. Once Dr. Sooter.

Scientist 52

Scientist In-Vitro Research Life Science 52

pharmaphorum

OCTOBER 10, 2022

Such partnerships are mutually beneficial for all involved parties as pharma companies have a wealth of data, insight, and connections at their disposal, resources that can play a central role in enabling early diagnosis for the NHS and patients. Our ambition is to eliminate cancer as a cause of death.

Development 98

Development Research Marketing Life Science 98

World of DTC Marketing

JANUARY 31, 2022

Fifteen percent of those surveyed said they trust pharma companies more than before. However, on the flip side, only 16% believe pharma companies “market their products in a trustworthy manner,” and just 17% would allow pharma companies to work with their doctors to manage a chronic illness.

Pharma Companies 218

Pharma Companies Life Science Vaccination Vaccine 218