Remove tag digital-content
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What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

Branding 128
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Google’s 2021 Title Shakeup Part 2: Our SERP Title Analysis Study

Intouch Solutions

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. SERP Titles vs H1 Elements Comparisons: SERP Titles were compared to the page’s title tag and H1 element for each date range. Aim for title tags between 45 and 60 characters. Considerations.

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Cancer research drugs: Where is the innovation?

Drug Discovery World

An update on the latest oncology developments by DDW Digital Content Editor Diana Spencer. Click’ chemistry used to tag proteins made by cancer cells.

Drugs 52
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How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up. Companies like Apple and Amazon have elevated customer expectations for personalised content and interactions across multiple channels, in the process setting new standards for marketing.

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Blue Note leukaemia DTx gets FDA breakthrough tag

pharmaphorum

A prescription digital therapeutic (DTx) for leukaemia patients developed by Blue Note Therapeutics has been awarded breakthrough device status by the FDA. The DTx is an on-demand stress management intervention with content synchronised with high-intensity chemotherapy treatment.

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Grand Rounds August 4, 2023: AI & ML: Want to Play a Game? (Eric Perakslis, PhD)

Rethinking Clinical Trials

If there’s one thing that’s absolutely true it’s that these new technologies can produce an unprecedented amount content, which is good and bad. Tags #pctGR, @Collaboratory1 The post Grand Rounds August 4, 2023: AI & ML: Want to Play a Game? The important thing is to learn and adapt to the changes.