World of DTC Marketing

JUNE 1, 2021

If the drug is approved you can bet that it’s going to carry a huge price tag. It could carry a price tag as high as $50,000-a-year per patient, according to drug analysts, adding billions of dollars to the nation’s health tab. . Will they follow the science or will they put a price tag on hope?

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Drugs Trials Doctors Doctor 187

World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. The post Pharma running online ads on vaccine misinformation sites appeared first on World of DTC Marketing.com. How much is enough?

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World of DTC Marketing

SEPTEMBER 7, 2022

In pharma, growth depends on new products with hefty price tags when over 80% of voters want lower costs for their prescription drugs. For DTC, the model will become one of collaboration with patients as they help them navigate the complex system of American healthcare.

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Pharma Companies Marketing Drugs Production 210

World of DTC Marketing

JULY 20, 2022

Pfizer, for instance, hiked the cost of its leukemia medication Besponsa again this month, bringing its per-vial price tag to $21,056. The post Healthcare doesn’t give a damn about patients appeared first on World of DTC Marketing.com. Will the industry ever develop a conscience?

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Packaging Packaging Drugs Vaccination 183

World of DTC Marketing

SEPTEMBER 24, 2021

Then, against the advisory panel’s advice, Aduhelm was approved, but insiders within the industry criticized both the FDA and Biogen weren’t sold on the drug or its price tag. appeared first on World of DTC Marketing.com. Now comes word that Aduhelm is such a disappointment Biogen may have to cut staff and other expenses.

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Drugs Pharma Companies Doctors Doctor 222

World of DTC Marketing

SEPTEMBER 9, 2021

A study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke, and type 2 diabetes. appeared first on World of DTC Marketing.com. Then there is the cost of unhealthy Americans.

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Drugs Pharmacy Clinical Trials Clinical Trials 222

World of DTC Marketing

NOVEMBER 3, 2020

An #NHLBI-funded study put a price tag on American’s bad eating habits: $50 billion a year in health care costs, attributable to cardiometabolic diseases such as heart disease, stroke and type 2 diabetes. The post American health is in for a “world of hurt” appeared first on World of DTC Marketing.com.

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Pharma Companies Scientist Medicine Research 190