World of DTC Marketing

FEBRUARY 19, 2021

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Again and again, I have seen robust fraud and online ads being placed on sites that pharma would normally block in their system. Japan recorded the highest programmatic ad fraud rates at that time.

Vaccination 180

Vaccination Vaccine Branding Regulation 180

XTalks

NOVEMBER 10, 2020

Growing incidences of product adulteration, food fraud and foodborne illness outbreaks have created a need to re-evaluate supply chains. Food fraud is a $40 billion a year problem and ends up costing companies much more to repair the damage done to their reputations in the long run.

Production 105

Production Sales Manufacturing Regulation 105

The Pharma Data

MAY 15, 2021

Web Beacons are tags that can monitor the behavior of a user visiting the Website or sending an e-mail. We may also share information with third parties in limited circumstances, including when complying with legal process, preventing fraud or imminent harm, and ensuring the security of our network and services.

Production 52

Production Containment Medicine Vaccination 52

Pharmacy Checkers

JANUARY 30, 2020

Tagged the “pharma bro” for the cavalier attitude he fronted about his greed, Martin is actually currently behind bars. No, not for raising a drug price – otherwise the jails would overflow with pharma execs – but for financial fraud related to his work as hedge fund manager. That’s old news.

Drugs 54

Drugs Generic Drugs Cosmetics FDA Approval 54

Pharma Marketing Network

JUNE 8, 2020

I mean, you know, there has obviously been a lot of breakthrough biologics and different therapeutics like around cancers and things like that, that have high price tags because maybe they don’t have as big a market as you know, something’s wrong, you know blood pressure medication. So yeah, there is plenty to talk about there.

HR 40

HR Marketing Doctors Doctor 40