Worldwide Clinical Trials

APRIL 5, 2024

For many people, February 29th is simply Leap Day, an extraordinary date that appears only once every four years. While each rare disease affects a small percentage of the population, collectively, there are many people living with rare diseases. For others, this rare day is aptly the day we honor rare disease communities.

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Clinical Trials Clinical Trials Trials Research 130

World of DTC Marketing

MARCH 7, 2022

Here are some of the things that small biotechs can learn from their web analytics: 1ne: Where are people coming from? It can help us determine if someone is interested in the company as a potential investor or an HCP who wants to know about clinical trials. Remember, people scan the web; they don’t read every word you publish.

Clinical Trials 180

Clinical Trials Clinical Trials Trials Marketing 180

Intouch Solutions

JUNE 2, 2023

Recently, Justin Chase, Executive Vice President of Media, EVERSANA INTOUCH, was interviewed by Maria Fontanazza, director of content for PharmaLive and Med Ad News. I think that’s a major mistake because, no matter what, if you’ve successfully commercialized a clinical asset, there will be people commenting.

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Branding Marketing 98

Intouch Solutions

DECEMBER 1, 2023

The session, “Health and the Health-Conscious Consumer,” will feature Susan Perlbachs, Chief Creative Officer; Nick Capanear, Managing Director, Executive Creative Director; and Ivan Blotta, Group Creative Director, Head of Art. You can read more about our work with The Chrysalis Initiative here.

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Branding Marketing 105

World of DTC Marketing

JULY 28, 2020

QUICK READ : Pharma had a chance to earn some goodwill with a very skeptical public but it’s become obvious that the rush to develop a vaccine is about profit, executive stock, and Wall Street despite potential huge investments from the government. What about government money?

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Vaccination Vaccine Pharma Companies Development 181

Intouch Solutions

FEBRUARY 12, 2024

People tell market researchers that they prefer regular folk, but there is a reason why this was “Taylor Swift’s Super Bowl!” Celebrities are people we know, they’re easily recognized, and we’re fascinated with them. The Super Bowl is a 30-second exercise in long-term thinking, how will you make people pay attention AND remember?

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Branding Marketing Research 105

World of DTC Marketing

JULY 2, 2021

Senior executives at five drug companies, including Moderna, Pfizer, J&J, Emergent Biosolutions (contracted to manufacture J&J’s vaccine), and Novavax made $250 million dumping company stocks during the first six months of “Operation Warp Speed.” ” IF you want an example of a CEO who was a leader, read books about Steve Jobs.

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FDA Approval Drugs Sales Manufacturing 181

Drug Channels

APRIL 8, 2024

The Leadership Forum will be an executive gathering where drug channel leaders can network and discuss key issues and challenges facing the commercial healthcare system. Click here to learn more about sponsorship opportunities. This unique, new event will be held from March 17 to 19, 2025, at the Turnberry Resort and Spa in Miami.

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Drugs Pharmacy Manufacturing 73

World of DTC Marketing

MARCH 11, 2022

Trust is a vital determinant of health behaviors and outcomes, but COVID-19 has dramatically influenced how the public makes healthcare decisions, according to the February online survey of more than 10,000 people in 10 countries worldwide. The divide stems from a mixture of economic, geographic, cultural and political factors.

Pharma Companies 212

Pharma Companies Vaccination Vaccine Doctors 212

World of DTC Marketing

JULY 9, 2021

.” From 2016 to 2020, compensation for the 14 companies’ top executives totaled $3.2 According to CNN “Pfizer said Thursday it is seeing waning immunity from its coronavirus vaccine and says it is picking up its efforts to develop a booster dose that will protect people from variants. Big pharma is big business.

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Drugs Vaccination Vaccine Production 292

World of DTC Marketing

MARCH 28, 2022

The question is will the healthcare community do anything about these findings? The ethical and moral questions become “should people who are obese or drink alcohol pay more for their health insurance? Insurance companies should give price incentives to employers to execute wellness programs within their companies.

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Marketing Development Drugs Research 249

World of DTC Marketing

APRIL 6, 2022

Think about it for a second. These people “take action” to come to your website but leave because your website looks like a medical journal and go to other general health sites. When I submit my creative brief to a client, there is a page headline “what do we know about our target audience and caregivers?”

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Marketing Sales Pharma Companies Doctors 196

World of DTC Marketing

JULY 15, 2021

Let’s be clear about something first. This approval was NOT about patients; it was about the profits of a pharma company in quicksand and sinking fast. As soon as the FDA gave Aduhelm approval, investors rushed to buy Biogen’s stock, and the executive was spreading Kool-aid about the product’s efficacy.

Pharma Companies 202

Pharma Companies Drugs Development Production 202

World of DTC Marketing

MARCH 14, 2022

It’s not only getting harder for small biotechs to find funding; too many have scaled up operations by adding employees too quickly, forcing them to lay off people as the path to new drug approvals gets more complicated. The once-promising company has seen the departure of some key executives, including their CFO.

Gene Therapy 200

Gene Therapy FDA Approval Drugs Clinical Trials 200

STAT News

AUGUST 5, 2022

About 9,400 researchers, doctors, biotech executives, and patient advocates attended AAIC virtually or in person this week at the San Diego Convention Center. Alzheimer’s is a cruel and complex disease that is the sixth leading cause of death for adults and affects more than 6 million people in the U.S.,

Doctors 98

Doctors Doctor Research 98

World of DTC Marketing

MAY 2, 2021

SUMMARY: A new survey from the Kaiser Family Foundation and the Purchaser Business Group on Health shows signs that corporate executives might be warming to the idea of government getting more involved to rein in the excesses of the healthcare system. It’s affecting their bottom lines, and they won’t stand for that.

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Marketing Vaccination Vaccine Drugs 277

World of DTC Marketing

JULY 26, 2022

We also have to ponder the number of people who need more tests and coordination of medical records between HCPs. One Medical is a subscription-based primary care provider that leans into technology to build “a seamless combination of in-person, digital, and virtual care services convenient to where people work, shop, and live.”

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Doctors Doctor Pharmacy Marketing 283

Worldwide Clinical Trials

NOVEMBER 14, 2022

We connected with her to answer a few questions about how these roles function: When should a psychedelic trial utilize a therapist? Therapy will be different depending on who the therapist is and how the patient feels about them. The therapist and rater need to be two different people, and they must not interact.

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Trials Clinical Trials Clinical Trials Drugs 138

pharmaphorum

APRIL 5, 2022

This was the subject of a recent pharmaphorum webinar, sponsored by Healthware International, where Healthware CEO Roberto Ascione and Politecnico di Milano Professor Emanuele Lettieri laid out plans for a new executive education programme in digital health innovation. ” The need for a new programme. Inside a new era of education.

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Life Science Development Research Medicine 124

STAT News

NOVEMBER 14, 2022

Executives say this venture is about value-based care. That well-worn phrase is usually code for Medicare Advantage, Medicare-approved private insurance for people over 65. The latest such deal is Cigna’s massive, $2.5

Marketing 97

Marketing 97

XTalks

AUGUST 2, 2023

To tap into this knowledge, Xtalks recently spoke with Dr. Correa about her journey through the clinical research industry and what drew her to Takeda. Could you start by telling us about your experience in clinical research? I know you’re passionate about being a role model for women pursuing STEM careers.

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Clinical Trials Clinical Trials Trials Clinical Research 97

World of DTC Marketing

APRIL 16, 2021

Where to start… Let’s talk about digital marketing for a minute. Now about the agency integration. I personally don’t believe that big offline agencies can execute digital as well as digital agencies only. However, we see now that many people are starting to “shop” again at stores.

Branding 203

Branding Marketing Pharma Companies Doctors 203

Rethinking Clinical Trials

AUGUST 10, 2023

However, gamification could have serious negative effects, and the benefits of these games in health care would relate to how well or how poorly they’re gamified, based on data, execution, and use cases. Serious games pique the interest of people and can increase their likelihood of continuing a behavior.

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Clinical Trials Clinical Trials Trials Medicine 130

World of DTC Marketing

AUGUST 18, 2021

It comes from being able to recruit and hold onto people who have a passion for the industry and get discouraged by a culture of endless meetings and matrix decision making. A new survey from remote and flexible jobs site FlexJobs asked over 4,600 workers about their career paths and what they’re looking for in a job.

Pharma Companies 173

Pharma Companies Production 173

Rethinking Clinical Trials

FEBRUARY 7, 2024

Winckler, RPh, Esq Chief Executive Officer Reagan-Udall Foundation for the FDA Slides Keywords U.S. From January to September 2023, the Foundation conducted in-depth research and held 5 listening sessions to learn how people consume and understand health information. How do people want to hear that science is a moving target?

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Regulation Production Clinical Trials Clinical Trials 152

World of DTC Marketing

SEPTEMBER 24, 2021

This drug was never about patients; it was about a company whose ego got too big and needed a savior in the form of a medicine that could bring in hundreds of millions of dollars. After an unstable period, they lost their CEO and some very good people who decided to abandon ship. Biogen is in trouble.

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Drugs Pharma Companies Doctors Doctor 222

Pharmaceutical Technology

NOVEMBER 20, 2022

This news came as many organisations and patient advocacy groups have been campaigning for the adoption of some of the rejected drugs for several months, amidst concerns about access to medicines in the UK. At the time Amanda Pritchard, chief executive of NHS England, doubled down on the issue of medicine access. “If

Drugs 279

Drugs Medicine Antibody Clinical Trials 279

World of DTC Marketing

NOVEMBER 27, 2020

SUMMARY: Business by press release has made pharma executives a lot of money but we still haven’t seen any over reviewed data on COVID 19 vaccines. One of the frustrating things about SARS-CoV-2, the virus that causes Covid-19, is that it can spread between people while causing few or no symptoms.

Vaccination 208

Vaccination Vaccine Pharma Companies Trials 208

World of DTC Marketing

JANUARY 26, 2021

It’s a question that I ask all of my clients at a time when more people are going online for health information. Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. 3hree: What about paid media online?

Branding 180

Branding Production Marketing Pharma Companies 180

Pharma Marketing Network

JULY 13, 2023

The pharmaceutical industry is a highly regulated industry, and as such, marketing strategies must be carefully planned and executed. When consumers see that a company is willing to think outside the box, it shows that they are innovative and care about their customers. This can lead to increased trust and loyalty.

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Marketing Regulation Production 98

World of DTC Marketing

AUGUST 3, 2020

Personally I would want to know as much as I can before I ask for the vaccine but I also know that greed can make people do stupid things and there is a lot of money at stake here. Let’s be clear about something. Will they let us know how many people got sick from the vaccinations and what the major symptoms were?

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Vaccination Vaccine Immune Response Pharma Companies 155

Pharmaceutical Technology

SEPTEMBER 5, 2022

Until 2025, we have strong growth ahead of us, but we also believe we can continue to grow very strongly post-2025 and it’s all about innovation in the pipeline.”. About the British company’s interest in oncology, Soriot said, “Cancer continues to kill people, so a lot more has to be done in terms of early diagnosis and new treatments.”.

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FDA Approval Clinical Trials Clinical Trials Development 287

World of DTC Marketing

JANUARY 15, 2021

About the only thing I agree with is their assessment of sales reps. Pharma needs to figure out how to better connect the digital with the people.” — William Febbo, CEO, OptimizeRx. 4our: Recruiting disruptive (I know it’s overused) marketing and digital talent instead of prioritizing people who will “fit in.”

Pharma Companies 180

Pharma Companies Sales Marketing Branding 180

XTalks

MARCH 25, 2024

The program included personal stories from Americans across the country, medical experts and executives from Novo Nordisk and Eli Lilly, who Oprah claimed were appearing together “for the first time in 100 years.” “It I had the biggest aha along with many people in that audience,” she recalls of the discussion. “I Obesity is a disease.

Drugs 105

Drugs Medicine Life Science Cosmetics 105

XTalks

JANUARY 27, 2023

In addition, the new website features a zip-code based tool that can help people search for TSC Centers of Excellence and clinics across the US. About TSC-Related Facial Angiofibroma Facial angiofibroma is characterized by non-cancerous tumors appearing on the face and these tumors are composed of fibrous tissue and blood vessels.

Life Science 98

Life Science Genetic Disease FDA Approval Marketing 98

Intouch Solutions

AUGUST 12, 2022

Here, we catch up with Steve Morrissey, Director, Digital Production, EVERSANA ENGAGE, about his experience. I left briefly, because I was presented an opportunity by senior executives to launch a global platform that could influence the agency world. And I missed the people here. This company truly cares about their employees.

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Production 52

STAT News

DECEMBER 16, 2022

This is, you may recall, our treasured signal to daydream about weekend plans. Besides the usual promenading with the official mascot, we plan to hang with at least two of our short people, one of whom returns from an institution of higher learning. And what about you? And so, another working week will soon draw to a close.

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Drugs Regulation Manufacturing Research 98