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Leading direct-to-consumer marketing companies for pharmaceuticals

Pharmaceutical Technology

Pharmaceutical companies hold permission to market their products directly to consumers. The direct-to-consumer marketing companies for pharmaceuticals are increasingly moving online as it supports the digitisation of information, enabling patients to take control of their health. No product is mentioned for help-seeking advertising.

Marketing 130
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155
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The social media problem for healthcare

World of DTC Marketing

SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. TV will still be the first choice for many DTC marketers, but digital is increasing even though 50% of that money is wasted.

Branding 224
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Using the Internet to reach doctors, numbers don’t matter. What you have to say and how you say are more important.

World of DTC Marketing

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. Finally, after the storm of the pandemic, many doctors re suddenly overwhelmed with patients.

Doctors 143
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Just how bad is Facebook health information? Really bad

World of DTC Marketing

Experiences from current patients do provide some context but too often contain lousy advice. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. I was also shocked by people questioning their doctor’s treatment recommendations.

Doctors 197
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Novo’s obesity drug has serious warnings and barriers to overcome

World of DTC Marketing

The drug already exists at a lower dose as an anti-diabetic medication under the brand names Ozempic and Rybelsus made by the same pharmaceutical company, Novo Nordisk. Still study trials show Wegovy is more effective than any other weight loss management drug currently on the market. appeared first on World of DTC Marketing.com.

Drugs 318
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NEW FEXOFENADINE over the counter – Allevia tablets

Druggist

The Government recently announced the reclassification of fexofenadine 120mg, which will be available as General sale Medication (GSL), sold as branded products – Allevia 120mg tablets. People who take indigestion remedies, which contain aluminium or magnesium should leave 2 hours between taking Allevia tablets.