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How new technologies help keep brand planning simple

pharmaphorum

New technologies have revolutionised brand planning and strategy development, making it easier than ever to create and execute effective brand plans. Explore how these technologies simplify the brand planning process and maximise success.

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Sanofi unveils global health brand for medicines supply

Pharmaceutical Technology

Sanofi has unveiled the global health brand, Impact, to make available standard of care treatments for non-profit supply to at-risk populations in low-income countries. The introduction of the Impact brand is one of the steps adopted since the formation of Sanofi Global Health last year.

Branding 147
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Unleashing the Potential of Brand Journalism in the Healthcare Industry

XTalks

Brand journalism is a strategic approach that combines the art of storytelling with journalistic principles to create compelling and authentic content that engages and informs the target audience.

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Top 3 Fastest Growing Beverage Brands in 2023

XTalks

The fastest growing beverage brands are those that have tapped into the consumer’s evolving demands, bringing to the table innovative products that combine taste, convenience, affordability and sustainability. Since its founding in 2005, Iconic Brands has been a leader in the development, design and delivery of alcoholic beverages.

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Bristol Myers CEO outlines transition strategy featuring 11 key brands, more dealmaking

Fierce Pharma

The strategy includes 11 key growth brands and a continued emphasis on business development.

Branding 102
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Creating Synergy: Aligning Brand Values with High-Impact Healthcare Sponsorships in the Pharmaceutical Industry 

Pharma Marketing Network

Sponsorships can be a powerful way for businesses to connect with their target audience, build relationships with key stakeholders, and promote their brand in a meaningful way. But in order to be truly effective, sponsorships must be aligned with a company’s brand values.

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Strategic Storytelling: The Art of Branding in Pharma Marketing

Pharma Marketing Network

Strategic storytelling has become an increasingly popular tool for pharma brands to engage and connect with their target audiences. It is a powerful way to communicate brand messages, build relationships, and create an emotional connection with customers. How Can Pharma Brands Benefit From It? What is Strategic Storytelling?