World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. HCP marketing is changing very quickly.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

JULY 30, 2021

Ensuring you have hired the right one is essential to your brand’s success on both the HCP and consumers’ sides. Many CPG brands are bringing their digital marketing and media buying in-house to reduce costs and ensure that the digital strategies are aligned with key brand insights. How is creative developed?

Branding 286

Branding Pharma Companies Development Marketing 286

World of DTC Marketing

MARCH 15, 2021

Big pharma is a huge business with profits that top almost every other industry. for the pharma companies versus the S&P’s 7.7%. Pharma’s response to this is that they need the high-profit margins for R&D. The primary motivation for the vaccine development was money or potential profits.

Vaccination 180

Vaccination Vaccine Development Sales 180

pharmaphorum

AUGUST 13, 2020

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

Branding 85

Branding Vaccination Vaccine Filler 85

pharmaphorum

NOVEMBER 26, 2020

Marketing agency VMLY&R has launched a new global healthcare agency, VMLY&Rx, to service specialty prescription pharmaceutical companies developing innovative breakthrough therapies. The Sudler brand will be officially retired at an international level.

Pharma Companies 52

Pharma Companies Branding Marketing Development 52

World of DTC Marketing

DECEMBER 8, 2020

SUMMARY: Pharma has been relying on digital agencies for too long but agencies can’t begin to understand your audience like brand team members. Having a brand digital marketer constantly communicating with digital agencies is a waste of time and money. Marketing Strategy Business concept.

Branding 154

Branding Marketing Pharma Companies Development 154

World of DTC Marketing

AUGUST 13, 2020

IN BRIEF: Pharma companies have been posting jobs on LinkedIn almost every day. While most offices remain closed pharma is preparing for the launch of new products and has to have the infrastructure to ensure a successful launch. Yet, too many pharma companies don’t get social media snapshots of what’s being said.

Branding 223

Branding Pharma Companies Doctors Doctor 223

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. Digital advertising will account for 64.4%

Drugs 204

Drugs Branding Marketing Production 204

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. While I’m a digital marketer, I feel this is a huge mistake.

Branding 203

Branding Marketing Pharma Companies Doctors 203

pharmaphorum

JANUARY 10, 2023

Approximately 30% of global data volume is generated by the healthcare industry and it will continue to expand with a compound annual growth rate predicted to reach 36% by 2025, according to research by RBC Capital Markets. Capturing market share. billion by 2026, according to research by the Business Research Company.

Marketing 98

Marketing Life Science Sales Branding 98

World of DTC Marketing

AUGUST 17, 2021

It should be because they are a good fit with your brand team and can take your digital marketing to the next level while ensuring that everything they do is best in class. ” More and more pharma companies are becoming reliant on digital agencies to develop and execute their online strategies.

Branding 249

Branding Pharma Companies Development Production 249

pharmaphorum

MAY 24, 2022

Organisations are missing out on the ability to harness their data to energise precision marketing and transform commercial performance. The pharma industry is adjusting to massive upheaval from the pandemic and markets are emerging from its grip reshaped and alive with competition. Deeper Insights. Single View of HCPs.

Marketing 109

Marketing Sales Life Science Pharma Companies 109

World of DTC Marketing

APRIL 13, 2021

I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital? Medscape will do a list match to target doctors and tell you how many have been reached with your branded messages. Where to start?

Doctors 286

Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. In this blogger’s opinion, there is also a severe need for talented marketers who understand the microsegments of each market. The MS market is a great example. DTC marketers seem to ignore this data.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

DECEMBER 14, 2021

According to the Mayo Clinic “The 3 main reasons cited by pharmaceutical companies for the high cost of new prescription drugs do not apply to insulin. Second, the pricing is not the product of a free market economy. In contrast, insulin prices in other developed countries, including neighboring Canada, have stayed the same.

Insulin 184

Insulin Branding Production Marketing 184

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 74

Marketing Doctors Doctor Pharma Companies 74

Pharmaceutical Technology

FEBRUARY 24, 2023

The EU is planning a sweeping revision of its pharma legislation in March, the largest change in 20 years. The overhaul will address drug marketing exclusivity length, pricing, patient access, innovation incentives, antimicrobial resistance, clinical trials, supply chain security and shortages, and environmental impact.

Regulation 162

Regulation Clinical Trials Clinical Trials Medicine 162

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. Fitness accounts for the largest share of the US mHealth app market, which is expected to grow to $50 billion by 2025. So should pharma be in the app business? First there is the cost of developing an app.

Doctors 230

Doctors Doctor Branding Development 230

pharmaphorum

OCTOBER 20, 2022

Such scattered information is commonplace among brand teams; insights may be stored in various files and folders, which prevents collaboration and hinders teams from creating optimal brand strategies. How can we maximise marketing, sales, medical, access, and other teams’ efforts while making their jobs easier?

Branding 91

Branding Marketing Production Pharma Companies 91

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

Pharmaceutical Technology

AUGUST 4, 2022

In addition to doing more to proactively support healthcare providers and patients, digital health opportunities provide a chance for pharma companies to capture (and become a trusted source of) important real-world data about patients’ behaviour and their wider wellbeing. Assessing opportunities in the context of brand strategy.

Pharma Companies 358

Pharma Companies Branding Production Development 358

pharmaphorum

JUNE 9, 2021

closerlook is a digital-native healthcare agency that leverages artificial intelligence (AI) and data analytics to develop omnichannel strategies, creative, and digital media solutions for life science brands across the entire pre-commercial and commercial lifecycle of a drug. Meet closerlook.

Marketing 54

Marketing Life Science Branding Production 54

Pharmaceutical Technology

SEPTEMBER 2, 2022

Helping to make drug launch possible for these innovators is a growing number of commercialisation vendors offering services for market access, product distribution, sales, and commercial support. We’re doing this all the time – constantly taking new products into the markets that we’re familiar with. De-risking drug launch.

Drugs 130

Drugs Pharma Companies Sales Production 130

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Engagement channels. Joanna Carlish. Content consistency.

Regulation 80

Regulation Marketing Sales Branding 80

Pharmaceutical Technology

JULY 15, 2022

Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter. California’s budget documents give few details about the tender process, but state that CalRx will spend $50 million to partner with a contract manufacturer to develop biosimilar insulin products in vial and pen form.

Insulin 328

Insulin Manufacturing Contract Manufacturing Production 328

World of DTC Marketing

JANUARY 21, 2021

Online health seekers are a valuable opportunity for pharma to bridge the trust gap. The last two weeks I was asked to look at the website metrics for a pharma company’s top product sites. Today with DTC ads becoming less effective, you don’t have the luxury of cutting digital budgets for your website development.

Production 180

Production Branding Pharma Companies Development 180

Pharmaceutical Technology

SEPTEMBER 26, 2022

The company told GlobalData PharmSource: “The biosimilar facilities in Austria and Slovenia would continue to manufacture biosimilars for Sandoz under a contractual agreement with Novartis. Both Sandoz and Novartis are internationally renowned pharma companies, with a combined 34 production facilities worldwide.

Manufacturing 162

Manufacturing Drugs Branding Sales 162

Pharmaceutical Technology

NOVEMBER 25, 2022

Pharmaceutical companies are looking to paediatric indications of approved adult dosage forms (ADFs) to sustain and fuel growth. But the challenges for drug producers developing PDFs are numerous and varied. But the challenges for drug producers developing PDFs are numerous and varied.

Manufacturing 130

Manufacturing Production Pharma Companies Development 130

Fossil Remedies

APRIL 7, 2020

Top 10 Pharma Franchise Companies in India. Irene Pharma. Irene Pharma – Being one of the prominent PCD Pharma company in India located at Ahmedabad Gujarat, we have faith in embracing new advances for consistently enhancing our PCD Pharma business operations. Wellona Pharma. Rx Biotech.

Pharma Production 81

Pharma Production Pharma Companies Production Contract Manufacturing 81

World of DTC Marketing

MAY 19, 2021

While AbbVie is a poster for everything wrong with pharma, what they have done doesn’t apply to ALL pharma companies. A “critical part” of pharmaceutical company AbbVie ‘s success is “face-to-face” interaction, CEO Richard Gonzalez explained in an Aug. 27 email outlining its process for bringing thousands of U.S.

Pharma Companies 181

Pharma Companies Drugs Branding Manufacturing 181

World of DTC Marketing

JUNE 16, 2021

The pharma industry has been riding a wave of public approval since they developed a vaccine to fight COVID-19, but that goodwill is going to be short lived thanks, in part, to the $56,000 price tag of Biogen’s new drug and insulin that too many people still can’t afford. .” The Atlantic · Ezekiel J.

Drugs 180

Drugs Branding Medicine Insulin 180

Fossil Remedies

JULY 15, 2022

A good pharma company that is one of the rapidly growing pharma company India and offers the best items at affordable rates should be the best. A renowned company searches for committed experts that are interested in doing fruitful business in this niche. What should one look for in a pharma company?

Pharma Companies 52

Pharma Companies Packaging Packaging Medicine 52

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . Drug companies need to develop a model in which there is continuous improvement in online interactions. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

pharmaphorum

NOVEMBER 4, 2022

In a new whitepaper titled Creating the Connections that Will Unlock the Full Power of Data for Pharma, software company Treasure Data explores how digital advances have empowered HCPs to expect a more focused service from the pharma brands and how companies can maximise data use to drive engagement.

Pharma Companies 57

Pharma Companies Branding Development Research 57

pharmaphorum

SEPTEMBER 8, 2022

Ypsomed is a top developer of injection and infusion systems, so knows a lot about the difficulties that patients can face when getting to grips with these medical devices, particularly when they are just starting out with therapy. Now, a partnership between Ypsomed and Sidekick Heath aims to tackle that problem.

Compliance 104

Compliance Pharma Companies Branding Development 104

World of DTC Marketing

FEBRUARY 21, 2022

didn’t just offer to pay for the drug’s development cost so that the price could be set very low, but it’s about investors who penalized the company stock when they learned that COVID might be on the decline. At this point, one must wonder why the U.S. About those copay cards. spending annually.

Regulation 218

Regulation Drugs Bioequivalency Pharmacy 218

pharmaphorum

MARCH 23, 2022

Whether you’re a large pharma company or a small, emerging one, communication is key. Florent has served in various roles within the healthcare industry for almost 20 years and is MIT-certified in digital marketing analytics and digital business strategy. Mark Mulder is vice president, commercial, Europe, at EVERSANA.

Clinical Trials 102

Clinical Trials Clinical Trials Sales Marketing 102