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What is pharma’s responsibility for online health information?

World of DTC Marketing

This is one area where pharma companies can restore trust and excel. . Nearly 9 in 10 Americans feel confident in the information they find on the internet, and a third feel they learn more there than from their doctor. Right now, people don’t come to pharma websites unless DTC drives them for a specific product.

Doctors 227
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states.

Nurses 98
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Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript

Pharma Marketing Network

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Don (PMN): Sure, yea patients need to be aware of their conditions and also be motivated to see their doctors for treatment right. Mark (83Bar): So that’s the challenge.

Doctors 40
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Ep. 012 – Tom Ollerton Podcast Transcript

Pharma Marketing Network

RJ (PMN): One of the things I’m thinking about as you’re describing the kind of multiple permutations that could evolve and I’ve seen this in some of the examples you say to be for about like AI creating its own musical composers which have gotten really quite good and and fascinating.

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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin also coaches people who want to become thought leaders to drive their marketing, personal branding and career advancements. Robin welcome to the Pharma marketing podcast and thanks for joining us today. Robin (Guest): I’ve been so excited for this one thank you so much for having me.

Insulin 52
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Pharma Marketing Network - Untitled Article

Pharma Marketing Network

Robin also coaches people who want to become thought leaders to drive their marketing, personal branding and career advancements. Robin welcome to the Pharma marketing podcast and thanks for joining us today. Robin (Guest): I’ve been so excited for this one thank you so much for having me.

Insulin 52