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Doctors don’t have time for digital

World of DTC Marketing

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. When I sent an email to my doctor’s office, I was shocked when she said the earliest appointment she had for physicals was in September.

Doctors 181
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How Are These 4 Companies Celebrating National Nurses Week

XTalks

National Nurses Week is celebrated every year to show appreciation to the nurses around the world. This year the celebrations begin on May 6 and end on May 12, and International Nurses Day is celebrated on May 12. Here’s how these four companies are celebrating National Nurses Week. ” Potbelly Sandwich Shop.

Nurses 98
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What is pharma’s responsibility for online health information?

World of DTC Marketing

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. Of those, 80% turn online to do so.

Doctors 227
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states.

Nurses 98
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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. . This was disappointing for consumers, but even worse for small and emerging brands. .

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AI in pharma: Can it be used in DTC?

World of DTC Marketing

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. The team in charge of the branded website must concur that there is a gap in content, and the content is then developed. Measuring RNA, DNA quickly. These statistics need context, though.

Doctors 164
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Intouch’s Top Lessons From SXSW 2022, Part I

Intouch Solutions

What this looks like in our work: How does a brand compete for mindshare competition, where a patient may listen to their doctor for 10 minutes, but then spends hours scrolling social media for information that may be misinformation or disinformation? It needs to be done with doctors, nurses, and patients.”

Doctors 52