World of DTC Marketing

APRIL 5, 2022

Pharma companies have been investing deeply into digital advertising but vastly under measuring customer engagement and other metrics. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. The pandemic has changed both HCP and patient behaviors.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JANUARY 18, 2022

Tik-Tok, Instagram, and other social media channels may soon be overwhelmed with pharma companies’ content, but is it a good idea? Pharma companies have policies that heavily restrict their use of social media and limit their ability to benefit from the wealth of data that could accompany it.

Branding 238

Branding Pharma Companies Marketing Production 238

World of DTC Marketing

OCTOBER 4, 2021

A year ago, Facebook was making a hard charge to get the pharma business. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing. Spots for Amazon Pharmacy were found on over 30 health misinformation sites.

Branding 224

Branding Marketing Pharmacy Pharma Companies 224

World of DTC Marketing

JULY 14, 2021

TV still gets the biggest share of DTC budgets, but they don’t drive brand objectives. Talented marketers don’t want a career in pharma because of the culture. Many pharma agencies have allowed and sometimes forced experienced, talented people to leave while replacing them with inexpensive unproven people, and it shows.

Pharma Companies 253

Pharma Companies Branding HR Marketing 253

World of DTC Marketing

APRIL 16, 2021

QUICK READ: According to Setup 30% of Brand marketers say they’re likely/somewhat likely to switch Agencies in the next 6 months. While the consolidation of agencies may be a priority for some pharma companies a good digital agency can add a lot of value. The post Pharma agency challenges and opportunities.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. 100 percent of U.S. 9ine: Data is email gold.

Doctors 180

Doctors Doctor Sales Marketing 180

World of DTC Marketing

AUGUST 23, 2020

Digital channels play a far greater role in communication between pharma companies and healthcare professionals than before the pandemic. . FINDING : Doctors across the globe report a significant increase in the consumption of online medical content compared to pre-pandemic levels. Medscape Detailed Findings.

Pharma Companies 213

Pharma Companies Doctors Doctor Branding 213

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. DTC marketers need to fall out of love with TV and think about how they translate awareness into brand objectives. Some are, but most aren’t. First, let’s dispel a recent topic: telehealth.

Doctors 296

Doctors Doctor Production Marketing 296

World of DTC Marketing

JUNE 22, 2022

PBMs, insurers, pharma companies, and hospitals don’t want to give up their profits even if it’s better for the general population. The new initiative, Care Studio, aims at doctors rather than patients. Generic drugs versus branded is also a considerable expense.

Pharmacy 227

Pharmacy Generic Drugs Life Science Branding 227

World of DTC Marketing

DECEMBER 22, 2020

Apple, with its new privacy requirements, is challenging app developers and brands while Facebook cries fowl. But the real question that needs to be answered is, “will an app support brand objectives?” But at the same time, 93% of doctors believe mHealth apps can improve patients’ health. Medication management.

Doctors 230

Doctors Doctor Branding Development 230

World of DTC Marketing

JULY 21, 2022

consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. consumers say they trust pharma companies more than they did before the COVID-19 pandemic, according to Accenture’s 2021 survey. DTC marketers seem to ignore this data. It’s not more T.V.

Marketing 266

Marketing Drugs Pharma Companies Doctors 266

pharmaphorum

JANUARY 6, 2021

Pharma companies are always talking about moving ‘beyond the pill’, and Pfizer’s new brand identity embodies that – it’s decades old pill-like logo has been replaced with a DNA double helix that it says reflects its commitment to breakthrough science. It’s a dynamic reflection of our purpose. pic.twitter.com/vNqCgWus4w.

DNA 113

DNA Branding Vaccination Vaccine 113

World of DTC Marketing

JANUARY 26, 2021

Ask a DTC marketer this question, and you’ll probably hear that their product website is there to answer questions about their drug or to drive brand objectives. Ask a diabetes patient which pharma company is the leader in diabetes therapy? Ask an online health seeker, and you’ll hear something different.

Branding 180

Branding Production Marketing Pharma Companies 180

pharmaphorum

OCTOBER 3, 2022

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 113

Branding Doctors Doctor Compliance 113

Pharma Marketing Network

MARCH 30, 2021

Until the COVID-19 pandemic struck the world in early 2020, pharma had been pretty resistant to the idea of involving the end-customer, or the patient, into their business models. This increased recognition among every day people practically handed pharma the chance to reconsider its direct relationship with patients.

Pharma Companies 98

Pharma Companies Doctors Doctor Branding 98

pharmaphorum

JANUARY 8, 2021

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 79

Marketing Doctors Doctor Pharma Companies 79

pharmaphorum

MAY 25, 2021

That’s not particularly surprising, but perhaps more so is that a similar proportion (71%) of respondents also said they were more open to hear from pharma companies in future, which was attributed directly to the success of the vaccine rollout.

Branding 57

Branding Doctors Doctor Vaccination 57

World of DTC Marketing

APRIL 6, 2022

Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. For that matter, click-through rates don’t correlate with any meaningful brand metrics or any meaningful lead-gen metrics. Challenge #1 – DIGITAL MARKETING.

Marketing 196

Marketing Sales Pharma Companies Doctors 196

pharmaphorum

MARCH 9, 2021

Meanwhile, field teams’ promotional content is still reflective of the pre-COVID paradigm, and Noel says companies need to rethink what content messages will be beneficial for HCPs. Reps should not just be pushing product messages – they should be asking doctors what they need right now and how they can help.”.

Sales 130

Sales Doctors Doctor Marketing 130

World of DTC Marketing

OCTOBER 27, 2020

Our healthcare system makes too much money for insurers, PBM’s and pharma companies to change. Today, just as many people trust retailers and digital companies to help manage their personal health as they do health care providers.18. Sarasohn-Kahn tackles in her book HealthConsuming: From Health Consumer to Health Citizen.

Pharma Companies 230

Pharma Companies Doctors Doctor Production 230

Creogenic Pharma

MARCH 20, 2022

Franchise Company. Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Company Name. Brand Names and Packing. Distributor ? Wholesaler ? Get Started with.

Branding 52

Branding Production Doctors Doctor 52

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Welcome to Creogenic Pharma, one of the leading Pharma Franchise companies. To select a company which offers the best Pediatric PCD Pharma Franchise is a time consuming and difficult task. Are You a Retailer ?

Branding 40

Branding Production Doctors Doctor 40

pharmaphorum

APRIL 12, 2022

As a patient goes through their prescribing journey, they meet many different people, and one’s meeting with their doctor may be brief compared to the time spent with others. “We’ve been hearing from some clients that callbacks are a phenomenon for brands where they no longer have exclusivity,” Evans states.

Nurses 98

Nurses Branding Marketing Research 98

XTalks

MAY 3, 2024

While “it creates opportunities for organizations to truly look at [the patient] experience from a new lens,” she said, comms teams may find it challenging to change how they typically reach and respond to their audiences, especially as GLP-1 influencers increasingly overtake doctors as the most authoritative voices for interested patients.

Drugs 52

Drugs Clinical Trials Clinical Trials Marketing 52

Pharmaceutical Technology

MARCH 24, 2023

Many pharma companies hold extensive patent protections and have ongoing patent litigation cases. In addition, insurers’ contracting practices can help preserve the sales of brand-name drugs. Patients may be reluctant to switch to biosimilars and doctors may have limited incentives to choose biosimilars.

FDA Approval 147

FDA Approval Marketing Manufacturing Sales 147

pharmaphorum

DECEMBER 7, 2021

82% consider independent medical websites ‘critical or very important’ sources of medical information, compared to 52% for pharma educational websites and 40% for brand websites. Pharma, however, has prioritised brand-led information, even on independent platforms. It isn’t all doom and gloom, though.

Life Science 102

Life Science Pharma Companies Branding Marketing 102

pharmaphorum

DECEMBER 3, 2020

Pharma companies are still spending billions of dollars a year on TV advertising in the US – but many of the industry’s media strategies are based on assumptions from traditional, linear TV, despite TV consumption becoming increasingly fragmented across platforms and devices. Pharma companies need to change everything,” says Chase.

Pharma Companies 59

Pharma Companies Branding Marketing Life Science 59

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. Growth of Pharma Franchise: With the rise in competition, it has truly become demanding for new businesses to enter the present pharmaceutical production marketplace. Growth of PCD Pharma Franchise. Growth of Pharma Franchise. Distributor ? Wholesaler ? Get Started with. Lowest Price. 250+ Products.

Pharma Companies 52

Pharma Companies Production Manufacturing Marketing 52

Intouch Solutions

SEPTEMBER 16, 2021

How can your brand be of better assistance to them? Following are considerations pharma marketers should keep in mind when marketing to this audience. From inception, your brand strategy has to consider the approaches, concepts, and cultural touchstones that will help to convey the information you need to communicate.

Branding 52

Branding Pharma Companies Sales Marketing 52

Intouch Solutions

JULY 31, 2022

The “nextmakers” of EVERSANA INTOUCH know the Medical Metaverse is changing everything, whether you’re a patient, provider, caregiver… or brand marketer. The video game prescribed by doctors (bbc.com). Here’s a bonus video from Siemens on the importance of digital twins. Digital therapeutics in focus.

Doctors 59

Doctors Doctor FDA Approval Pharma Companies 59

XTalks

DECEMBER 20, 2023

report indicating that they accounted for half of the most viewed new brands. No Time to Wait’ Ad Campaign from BMS-Pfizer Features Basketball Legend Kareem Abdul-Jabbar for AFib Awareness As pharma TV advertising remained popular in 2023, so did partnerships between pharma companies and celebrities for disease and drug campaigns.

Life Science 59

Life Science Clinical Trials Clinical Trials FDA Approval 59

Creogenic Pharma

APRIL 15, 2023

1* Pharma Franchise Company Submit Lowest Price 250+ Products Best Service Best Quality Products that fall under Gastro segment come under the category of PPIs or Proton Pump Inhibitors. What makes us different from other PCD Pharma companies? Are You a Retailer ? Distributor ? Wholesaler ? Get Started with India's No.

Production 40

Production Manufacturing Pharma Companies Doctors 40

pharmaphorum

OCTOBER 19, 2022

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

Life Science 91

Life Science Compliance Production Pharma Companies 91

pharmaphorum

FEBRUARY 25, 2022

Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. Pharma can only continue to grow their business models, and deliver faster for our growing population, if the public trusts the industry to deliver against their needs.

Life Science 97

Life Science Vaccination Vaccine Pharmacy 97

Creogenic Pharma

FEBRUARY 17, 2021

Franchise Company. PCD Pharma Franchise in TamilNadu: Everyone demands quality medications. So, come and become a part of the Best PCD Pharma Company in TamilNadu. For eligibility criteria, it is possible to even comply with all the presented terms and requirements to become eligible for PCD Pharma Franchise in TamilNadu.

Production 52

Production Sales Pharma Companies Marketing 52

pharmaphorum

SEPTEMBER 25, 2020

But, while CX is a strategic priority for many within the pharmaceutical industry, there is a lack of urgency around the concept that can seem intangible and out of reach to pharma marketers. CX in pharma. If someone has a terrible experience they’re going to complain, often in a tweet.

Marketing 50

Marketing Branding Sales Pharma Companies 50