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How Are These 4 Companies Celebrating National Nurses Week

XTalks

National Nurses Week is celebrated every year to show appreciation to the nurses around the world. This year the celebrations begin on May 6 and end on May 12, and International Nurses Day is celebrated on May 12. Here’s how these four companies are celebrating National Nurses Week. ” Potbelly Sandwich Shop.

Nurses 98
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Emotional empathy is driving brand equity

pharmaphorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

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What is pharma’s responsibility for online health information?

World of DTC Marketing

There are some unbranded sites, but the branded places far outnumber them. On the branded websites, there is usually some disease state information. The ROI is your brand getting closer to your audience by answering their questions so they don’t have to look all over the Internet for the information they want.

Doctors 227
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

.” The research began with a qualitative study consisting of 60-minute interviews with six healthcare providers, including two MDs, two physician assistants/registered nurses, and two pharmacists. ” COVID has changed the landscape because more nurse practitioners and physician assistants now play a role in primary care.

Nurses 98
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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. . This was disappointing for consumers, but even worse for small and emerging brands. .

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Doctors don’t have time for digital

World of DTC Marketing

When I asked why the nurse at the front desk said that they are overwhelmed with patients who are finally coming out of Covid hibernation. It’s unbelievable” We’ll slowly be returning to normal which means reps pushing new branded drugs with rehearsed details and leaving samples.

Doctors 181
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Mapping Voices

pharmaphorum

A voice that impacts, influences, or inspires the success of your brand could encompass everything from traditional KOLs to nursing pacesetters, from long-established patient groups to transient on-line communities, from high-thinking academics to high-tweeting clinicians, the truly global to the very local. Costantino Ciotti.