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Emotional empathy is driving brand equity

pharmaphorum

How the COVID-19 pandemic is forging pharmaceutical brands into better shape. Day by day it becomes clearer that some brands are coming through the pandemic in better shape than ever. These are the brands that have clearly demonstrated emotional intelligence, that have shown emotional empathy to their target audience.

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What is pharma’s responsibility for online health information?

World of DTC Marketing

Research has shown that 74% of all U.S. Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

Doctors 227
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Study finds unexpected prescription influencers in healthcare

pharmaphorum

Cate Evans, SVP group director, strategy at Havas Media Group, and Nick Lapolla, research director at MedSurvey tell us about a two-phase research study the companies recently performed to understand a patient’s prescription journey and who influences prescription-based decisions. Influential individuals.

Nurses 98
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Mapping Voices

pharmaphorum

A voice that impacts, influences, or inspires the success of your brand could encompass everything from traditional KOLs to nursing pacesetters, from long-established patient groups to transient on-line communities, from high-thinking academics to high-tweeting clinicians, the truly global to the very local. How is this best done?

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Conducting successful commercial research in a primary care setting

pharmaphorum

The primary care setting has garnered significant attention from industry stakeholders due to its promise in commercial research. However, to fully realise the potential of primary care sites, researchers cannot simply transfer the same protocols used in secondary care settings as this will be unlikely to achieve positive results.

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The Medical Metaverse Monthly Digest

Intouch Solutions

The “nextmakers” of EVERSANA INTOUCH know the medical metaverse is changing everything, whether you’re a patient, a provider, a caregiver — or a brand marketer. An assistant nursing professor says it’s giving students a “head start” in taking care of real patients. Can the metaverse help you donate blood?

Nurses 59
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Traditional vs patient-centric clinical trial design

Deltaclinical

Along with a team of nurses and other stakeholders, the PI will conduct the trial at his/her study site. The general idea of patient-centric research is to make a shift from solely focussing on the efficacy and the convenience of the researcher, to a design focussed on the needs and convenience of the patient.