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The drug industry continues to dare regulation

World of DTC Marketing

A new study estimates the causal effects of coupons for branded drugs without bioequivalent generics using variation in coupon introductions over time and comparing differential responses across enrollees in commercial and Medicare Advantage plans. ” More checks from PhRMA to politicians are coming up.

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Supply chain middlemen ‘pocket half of US branded medicine spending’

pharmaphorum

In 2020, over half of total spending on brand medicines went to the supply chain, middlemen and other stakeholders, overtaking the amount going to drug manufacturers for the first time, according to a new study. ” The post Supply chain middlemen ‘pocket half of US branded medicine spending’ appeared first on. .

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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Each country has different regulations in regard to the online advertising of prescription drugs and over-the-counter medicines. In the UK, Google allows the promotion of online pharmacies providing they follow Google’s procedures and are registered with the relevant pharmaceutical authorities in the countries their ad campaign targets.

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Amazon Pharmacy is going international. Will that lower drug prices?

Pharmacy Checkers

Amazon Pharmacy recently registered trademarks in Australia, Canada, and the United Kingdom but has not announced its stated plans for these registrations. For those of you who did not know that there is an Amazon Pharmacy, now you do. Amazon acquired online pharmacy PillPack in 2018 as part of its push into pharmaceutical sales.

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Disruption in healthcare is coming

World of DTC Marketing

The company has hired former senior health regulators to help it navigate America’s healthcare bureaucracy. . Generic drugs versus branded is also a considerable expense. If pharmacies try to fill those generic prescriptions, the claims are rejected.

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What is a “legitimate” drug or online pharmacy?

Pharmacy Checkers

The report is an audit of companies in the drug supply chain to test compliance with regulations called for by the Drug Supply Chain Security Act of 2013 (DSCSA). On the subjects of drug importation, online pharmacy verification, drug safety and affordability, the word “legitimate” is thrown around a lot. wholesale pharmacy $80,000.

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Amazon’s Pharmacy Should Support Importation to Offer Lower Drug Prices

Pharmacy Checkers

With drug prices in the spotlight of our national healthcare debate, one could certainly view Amazon’s entry last year into the pharmacy space as a welcome development. marketplace with competition to lower prices on patented – brand name –. They do so by using online pharmacies that sell. The price at a pharmacy.