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COVID-19 and the digital pharma marketing revolution

pharmaphorum

The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.

Marketing 100
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AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

Commercial : Improved experience and communication between patients and doctors. Instead, it will be a transformational process that affects various functions of the organization, triggering considerations related to data privacy and security, regulatory compliance, and change management.

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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.

Branding 116
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Veeva Systems Summit, Madrid – pharmaphorum reflects

pharmaphorum

The biggest gathering of pharma companies in Europe right now on the commercial side, the Veeva Systems Summit permits the sharing of best practices and of new ideas. Facts that they gleaned included: Across Europe, only 52% of HCPs will accept a visit from a pharma company (i.e. That, he said, is commercial excellence.

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Amplifying HCP engagement using modular content

pharmaphorum

Content has always been created for specific usages, such as a website, email, or a leaflet that a rep would hand to a doctor,” Hyland states. Whereas now it’s about completely changing how people think about content and allowing companies to create it upfront. The key, of course, is to ensure these are approved for multiple use.

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Omnichannel Benchmarking: a new era of HCP engagement

pharmaphorum

“The reps didn’t tend to have appointments so often with these doctors. “We’ll find newer and novel ways to engage with our customers, whether it’s advertising on their computers, social media, or whether it involves regulation and guidelines changing even further to understand this new weird world we live in.”

Marketing 116