World of DTC Marketing
MAY 13, 2021
” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. Over the last few years, I’ve seen some great journal ad creative as well.
World of DTC Marketing
DECEMBER 28, 2020
Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Too many patients still use EHRs to send emails or view test results, and when they are referred to a specialist, they often save to request their doctor send over their records. Some are, but most aren’t.
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World of DTC Marketing
DECEMBER 22, 2020
What’s really needed are peer-reviewed studies showing that apps both benefit patient outcomes while driving pharma company objectives. For example, an app to help patients track MS symptoms may help patients but will it increase compliance? Blood sugar or diabetes tools. Medication management. Mood trackers.
World of DTC Marketing
JUNE 15, 2021
Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks. Back when everyone was afraid to go to a doctor’s office, I said that the use of telehealth would decline and level off. The hype around telehealth has followed a projected pattern.
pharmaphorum
JANUARY 8, 2021
The global pandemic has caused pharma companies to invest in digital marketing, as healthcare systems across the world adapt to strict lockdown rules. Healthcare companies have been in the vanguard of this change, with an enormous rise in the use of telehealth and all forms of digital communications.
Intouch Solutions
APRIL 11, 2024
Commercial : Improved experience and communication between patients and doctors. Instead, it will be a transformational process that affects various functions of the organization, triggering considerations related to data privacy and security, regulatory compliance, and change management.
pharmaphorum
OCTOBER 3, 2022
Gaurav Kapoor, co-founder and executive vice president of Indegene, tells pharmaphorum how pharma can take lessons from the entertainment industry and prepare for the Metaverse to enhance content engagement. Pharma companies’ customer communication methods require reimagining as technology progresses.
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