World of DTC Marketing
OCTOBER 2, 2021
Experiences from current patients do provide some context but too often contain lousy advice. In my opinion, pharma companies should avoid Facebook at all costs. They should also be reminded that the most credible sources of information are their doctors and medical journal studies which can be accessed online.
World of DTC Marketing
OCTOBER 4, 2021
SUMMARY: The Facebook whistleblower lawsuit can be summed up in one sentence: Facebook prioritizes engagement above all else because it leads to more profits even if that engagement containing inflammatory information. A year ago, Facebook was making a hard charge to get the pharma business.
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pharmaphorum
DECEMBER 7, 2021
Pharma, however, has prioritised brand-led information, even on independent platforms. In 2021, more pharma companies provided eDetails (62%) and banner advertising (62%) on third-party websites than supported continuing medical education (CME) (58%) or eLearning (47%). It isn’t all doom and gloom, though.
XTalks
DECEMBER 20, 2023
Novo Nordisk’s GLP-1 weight loss-specific drug Wegovy (semaglutide) has been facing similar shortages, as it contains the same active ingredient as Ozempic. 8. Top 30 Pharma Companies in 2023: Statistics and Trends Xtalks assembled a comprehensive list of the top pharma companies in 2023 by revenue.
pharmaphorum
FEBRUARY 25, 2022
Pharma companies are now household names, having been thrust into the public’s consciousness after dominating the headlines through the pandemic. It is a pertinent case of what could limit pharma’s future growth and highlights resistance to a future in which pharmaceutical companies take up a greater share of patient care.
Intouch Solutions
APRIL 11, 2024
Commercial : Improved experience and communication between patients and doctors. Facilitating cost containment and expediting the content approval process in accordance with regulatory compliance. Clinical : Optimized efficiency, inventory management, and service quality of clinical trials.
The Pharma Data
MAY 14, 2021
Description: In this 8 Episode Diabetes-Fighting Series, I get to meet several doctors, nutritionists, current and former diabetics, from the around the world. Every companion guide contains a summary of the core concepts of the corresponding episode. I met up with dozens of doctors, nutritionists and other experts.
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