World of DTC Marketing

APRIL 5, 2022

Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCPs are more interested in all the data than the data that pharma wants them to see.

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Production Pharma Companies Branding Marketing 196

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. I decided to research why this is happening at a client’s request, and I found two reasons. To their doctors for problems, follow-ups, and treatments because of the pandemic.

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Marketing Pharma Production Development Doctors 199

World of DTC Marketing

OCTOBER 9, 2020

HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.

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World of DTC Marketing

FEBRUARY 17, 2021

DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad.

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Branding Marketing Production Pharma Production 180

Fossil Remedies

MARCH 27, 2020

Earlier, the person had to fix an appointment with the doctor while seeking treatment for an ailment. With digitization, patients go prepared by doing online research. They talk to others who developed similar symptoms or problems. Hence, doctors suggest the patients these healthcare apps. Personalized health tracking.

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Doctors Doctor Pharma Production Pharma Companies 52

Pharma Marketing Network

JUNE 8, 2020

My background for decades now is in the pharma marketing and branding space, working with all sorts of pharma products, devices, diagnostics. Working in both marketing and advertising campaigns but also market research, strategic planning, workshop facilitation. Mark (83Bar): So that’s the challenge.

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World of DTC Marketing

JUNE 21, 2021

The same is true for pharma products, yet they continue to waste a lot of money on display ads while the bounce rate and time on their product websites are dismal. Gone are the days, for the most part, of someone seeing a DTC ad and running to their doctor to ask for an Rx.

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Marketing Production Pharma Production Drugs 193