Pharmaceutical Technology
APRIL 3, 2023
Innate Pharma has signed an exclusive licence agreement with Takeda to enable research and development of antibody drug conjugates (ADCs) against an undisclosed target, primarily focusing on coeliac disease.
World of DTC Marketing
APRIL 5, 2022
Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCPs are more interested in all the data than the data that pharma wants them to see.
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World of DTC Marketing
OCTOBER 26, 2021
The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. I decided to research why this is happening at a client’s request, and I found two reasons. This can help your agency develop a more effective media strategy to reach each segment on and offline.
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
Pharmaceutical Technology
MARCH 10, 2023
They offer security in pharmaceutical manufacturing by fulfilling the security rules such as process control settings and specific requirements for the collection of batch production and control records, based on which the pharma products should be produced.
World of DTC Marketing
FEBRUARY 17, 2021
” It’s important to understand that no formula can be applied across all health conditions and products. DTC marketers will do a lot of research on brand messaging, but what’s really important is what action your target audience will take due to being exposed to your message. What about online paid media?
World of DTC Marketing
FEBRUARY 5, 2021
They also tend to skip essential website development steps like usability testing, which can affect website metrics. Your branded website is perhaps the biggest piece of the puzzle to get patients to ask for your product. Your metrics dashboard can tell you what pages your audience is viewing and which ones they are not.
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