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So much for pharma earning trust back

World of DTC Marketing

The American Nurses Association, a national professional organization, said one-third of its members do not intend to take the vaccine, and an additional third are undecided. Moderna’s top management has, collectively, sold more than $350 million in stock or investments in the company over the course of this year.

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Keeping tabs on Covid-19: Iceni Diagnostics creates new virus detection device and the RDIF announce its vaccine is more than 95 per cent efficient

The Pharma Data

Vaccine development to cure coronavirus is at an all-time high after Pfizer and BioNTech announced they had success with a possible vaccine candidate. UK firm develops solution for identifying whether patients are actually infectious from a virus or not. Read on to for the full insight.

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Philips on designing innovation and cultivating partnerships – part two

pharmaphorum

Ties Kroezen, venture leader of Community Life Centers and business development manager for Philips Africa, tells us about the challenges present within the African healthcare system, solutions the company developed to help patients and providers connect, and how pharma can assist with delivering better care to African residents.

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The evolving role of social media in healthcare

pharmaphorum

Nowadays, all major pharma conferences and congresses are accompanied by social media coverage from attendees, organisers, and sponsors. These DOLs can be anyone, from physicians, nurses, pharmacists, allied health professionals, and researchers to patients, caregivers, journalists, and science writers.

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Emotional empathy is driving brand equity

pharmaphorum

million to small businesses to support the Local Initiatives Support Corporation and has offered special prices for nurses and teachers. In 2018 the research firm Reputation Institute ranked Pfizer’s reputation at rock bottom on a list of 22 pharma companies – and none of them ranked highly against other sectors!

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Unlocking disease treatment with large-scale research

pharmaphorum

Ben Hargreaves examines why a research project in the UK could provide key insights to develop treatments against many of the most prominent diseases impacting society. There are also hopes that clues could be found as to what risk factors are involved in the development of the most difficult to understand diseases.

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Ep. 006 – Mark Stinson & Bob Baurys Podcast Transcript

Pharma Marketing Network

As Bob and I were talking about our experiences, almost every strategic kickoff meeting I would go to, the client at the pharma company or whatever would say, you know there’s X amount of people who suffer with this condition but it’s underappreciated, under acknowledged, under diagnosed and under treated.

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