pharmaphorum

OCTOBER 27, 2020

Novartis’ pharmaceutical sales recovered in the third quarter of this year after an earlier COVID-19 decline, as new drugs like gene therapy Zolgensma gathered pace. . Correcting for currency fluctuations, net sales were flat at $12.3 Correcting for currency fluctuations, net sales were flat at $12.3

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Sales Gene Therapy Dermatology Gene 98

World of DTC Marketing

MAY 2, 2022

One likened the firm’s earnings from advising Purdue Pharma and other pharmaceutical companies to “blood money” from drug traffickers. I couldn’t believe what I heard during a McKinsey report on a pharma company’s oncology drug. Yet, pharma continues to be aligned with MBA spreadsheet consulting.

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Sales Doctors Doctor Drugs 234

Medical Xpress

FEBRUARY 28, 2023

A much-hyped weight-loss jab will soon go on sale at high street chemists in the UK. Although a prescription will still be needed from a doctor to buy the drug, the news will no doubt be welcome to the many millions of people who have struggled to lose weight.

Drugs 69

Drugs Doctors Doctor Sales 69

pharmaphorum

MARCH 4, 2022

Novo Nordisk’s rollout of obesity therapy Wegovy has been beset by production problems, but the company says these are being resolved and it now anticipates it will help drive obesity sales to 25 billion kroner ($3.69 US sales of the pair same in at 4.9 billion) in 2025, twice its earlier forecast.

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Sales Contract Manufacturing Manufacturing Marketing 62

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. They research the drug online and ask their physician about it if they decide it’s a treatment option. Still, the gatekeeper continues to be their doctor.

Marketing 285

Marketing Doctors Doctor Drugs 285

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Doctors Doctor Marketing Drugs 313

STAT News

APRIL 4, 2023

… People who are overweight are flocking to a drug called Ozempic to slim down, but looming is an even more powerful weight-loss treatment called Mounjaro , The Wall Street Journal says. No anti-obesity drug has ever safely made such a difference. One diabetes doctor called it a “King Kong” of diet drugs.

Drugs 98

Drugs Doctors Doctor Sales 98

Pharmaceutical Technology

JUNE 29, 2022

The pharmaceutical industry often relies on enzymes to perform a process known as biocatalysis, which facilitates the cost-effective and sustainable production of small molecule drugs at scale. The post Enabling the next wave of innovative drug therapies with speciality enzymes appeared first on Pharmaceutical Technology.

Drugs 295

Drugs Gene Therapy Manufacturing Production 295

pharmaphorum

JANUARY 26, 2021

Novartis has said that its investment in digital technology has helped it to ride out the worst of the pandemic, although sales of some of its newly-launched products have been affected by a fall in prescriptions and hospital visits. It also has a patient “onboarding portal” for those who are beginning a new course of Novartis drugs.

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Doctors Doctor Sales Clinical Trials 106

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

Doctors 60

Doctors Doctor Antibody Marketing 60

World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. Some may think it’s a bad time to be launching a drug but actually the reverse may be true.

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Drugs Production Marketing Branding 130

pharmaphorum

NOVEMBER 5, 2020

Pharma may have avoided a worst case scenario amid the political upheavals in the US elections with the threat of tough drug price legislation lowered, with hawkish Democrats unlikely to win overall control of Congress. It would also aggressively push this policy for self-administered (part D) Medicare drugs, according to Jefferies.

Drugs 103

Drugs Sales Pharma Companies Doctors 103

World of DTC Marketing

FEBRUARY 2, 2022

Biogen will partner with Roche on the development, and potential sale of a promising cancer drug the Swiss pharma is advancing for several types of lymphoma, announcing Tuesday it’s exercised an option to share rights to the treatment. Food and Drug Administration on Biogen Inc.’s Top researchers who advised the U.S.

FDA Approval 239

FDA Approval Drugs Doctors Doctor 239

World of DTC Marketing

JULY 6, 2022

Endpoint News reported “Three major drug distributors are off the hook for what may have been a $2.5 Doctors, 99% of whom were acting in good faith, determined the total volume of prescription opioids that pharmacies ordered from defendants and dispensed pursuant to those prescriptions,” Faber wrote in his opinion.

Pharmacy 238

Pharmacy Doctors Doctor Sales 238

pharmaphorum

OCTOBER 21, 2021

Analysts were predicting sales of Biogen’s recently approved Alzheimer’s therapy Aduhelm may start to gather a little momentum in the third quarter, but the drug seems to be going into reverse. million in sales for the drug in the second quarter. Biogen reported $1.6

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Sales Doctors Doctor Gene Therapy 113

pharmaphorum

AUGUST 12, 2021

Health insurer Excellus BlueCross BlueShield has said it will not cover treatment with Biogen and Eisai’s new Alzheimer’s disease drug Aduhelm because it has not been shown to be medically effective. The drug also cannot be “promoted or detailed by pharmaceutical sales representatives” to VA doctors or clinics.

Drugs 98

Drugs Sales Doctors Doctor 98

XTalks

MARCH 25, 2024

The latest phase of Oprah’s weight loss journey brought her to GLP-1 receptor agonist drugs, which have taken Hollywood and social media by storm. GLP-1 receptor agonists, a class of drugs initially developed to treat type 2 diabetes, have been found to have significant effects on weight loss. Obesity is a disease.

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Drugs Medicine Life Science Cosmetics 105

Pharmaceutical Technology

SEPTEMBER 5, 2022

The information contained within the download document is designed for pharmaceutical executives, marketing managers, product managers, sales and marketing executives, medical representatives, software engineers, developers, business development executives and any other individual involved in the direct-to-consumer pharmaceutical marketing industry.

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Marketing Compliance Doctors Doctor 130

STAT News

FEBRUARY 6, 2023

We are searching for new pen pals … Now that its blockbuster immune-disease therapy Humira is facing lower-priced competition, AbbVie is turning to a pair of next-generation successors to replenish the billions of dollars in sales that will be lost, The Wall Street Journal writes. Continue to STAT+ to read the full story…

Sales 98

Sales Doctors Doctor Production 98

World of DTC Marketing

JANUARY 14, 2021

COVID-19 has stopped almost all in-person detailing by sales reps” . Even though HCPs value their interactions with sales reps, we believe pharma companies will generally have fewer opportunities to engage HCPs one-on-one than before the time of the pandemic. Will digital replace the sales force?

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Marketing Pharma Companies Sales Doctors 180

Drug Discovery World

MAY 20, 2024

Glucagon-like peptide-1 (GLP-1) receptor agonist sales for the type 2 diabetes and obesity markets are forecast to reach over $125 billion in the seven major markets (7MM) by 2033, according to analysts GlobalData. Key opinion leaders interviewed by GlobalData said that patients usually ask their doctors for these specific medicines.

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Marketing Sales Doctors Doctor 52

pharmaphorum

JANUARY 24, 2022

NICE has recommended extending funding via the NHS for AstraZeneca’s elevated potassium therapy Lokelma in new guidance, making it easier to receive the drug outside hospital settings. mmol/litre or more that is preventing them from recommended treatment with RAAS drugs. billion in 2016.

Drugs 52

Drugs Sales Doctors Doctor 52

pharmaphorum

NOVEMBER 25, 2020

Novartis’ pipeline is strong enough to overcome a $14 billion patent cliff as blockbuster drugs face generic competition in the coming years, analysts have said. In the short term, the analysts predict “flattish” Q4 sales, although they noted that the company may benefit from cost savings introduced during the COVID-19 pandemic.

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Sales Drugs Doctors Doctor 117

World of DTC Marketing

JANUARY 5, 2022

Drug companies raised the prices on hundreds of medications on Jan. pharmaceutical industry for ushering in the new year with price hikes on more than 440 medications, a move that came as congressional Democrats’ plan to lower prescription drug costs remained stuck due to Sen. on HIV drugs Biktarvy and Descovy.

Vaccination 241

Vaccination Vaccine Drugs Doctors 241

World of DTC Marketing

MARCH 17, 2021

Big Pharma’s reputation has been down in the dumps for years, after a series of scandals involving Medicare fraud, improper payments to doctors, and poorly tested drugs that damaged health. A great example of pharma’s profiteering is biosimilar drugs which cost a lot and add billions of dollars to healthcare costs.

Drugs 186

Drugs Sales Vaccination Vaccine 186

World of DTC Marketing

JULY 21, 2022

Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

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Marketing Drugs Pharma Companies Doctors 266

XTalks

MARCH 15, 2023

The US Food and Drug Administration (FDA) has issued warnings about the risk of abuse of amphetamine stimulants like Adderall, stating that use for “prolonged periods of time may lead to drug dependence and must be avoided.” The first generic versions of Strattera were approved in 2017 when the drug went off patent.

Drugs 98

Drugs Sales Trials Marketing 98

pharmaphorum

MARCH 11, 2021

The pandemic has had a significant impact on mental health, according to Jefferies, with doctors questioned in a small survey expecting an increase in anxiety and mood disorders. Pipeline IPF drugs from FibroGen, Galapagos and PureTech could also generate sales if approved during the COVID recovery period, the analysts said.

Sales 100

Sales Production Pharma Companies Doctors 100

World of DTC Marketing

APRIL 5, 2022

Usually, it’s reaching a certain sales level within a specified time, but that metric is not relevant anymore. Initial research indicates that drug reps are becoming less effective, and they are the number one target to reduce costs. Today’s drug launches should be measured as steps that lead to your brand objective.

Production 196

Production Pharma Companies Branding Marketing 196

World of DTC Marketing

AUGUST 29, 2022

A sales representative for a biotech company shared information with oncologists about patients’ attitudes towards treatment options, including the company’s brand. The research showed that patients wanted to understand how the drug works and the potential side effects. ” The concept of logical thinking.

Branding 203

Branding Marketing Pharma Companies Doctors 203

World of DTC Marketing

APRIL 7, 2021

I have to laugh when I hear that a pharma company is patient-centric because that’s become a slogan to make employees feel good about themselves while the costs of prescription drugs increase every year. drug spending by 9 percent” What about taxpayers? Wall Street only cares about one thing; profits and sales outlook.

Vaccination 162

Vaccination Vaccine Doctors Doctor 162

Pharmaceutical Technology

JANUARY 6, 2023

In this most recent settlement, the drug company faced allegations of colluding with the generics company Par Pharmaceuticals to violate antitrust laws. Novartis has also been on the receiving end of litigation with the Greek health ministry, academic institutes, and more, engaging the drug company in other legal disputes.

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Doctors Doctor Drugs Sales 242

STAT News

SEPTEMBER 14, 2022

… For pharmaceutical companies, online prescribing has now become a powerful tool to drive sales, sending hundreds of thousands of patients to the clinic at the moment they are most primed to ask for a specific prescription, STAT reports. Continue to STAT+ to read the full story…

Vaccination 97

Vaccination Vaccine Doctors Doctor 97

Pharma Marketing Network

JUNE 12, 2020

If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? Just like the sales reps who approach each doctor a little differently, you should approach each market a little differently. Would you spend the same amount of time and resources? If they are allowed in, great.

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Marketing Doctors Doctor Sales 75

XTalks

APRIL 16, 2024

Lady Gaga’s continuing partnership with Pfizer has yielded another video ad for the company’s migraine drug Nurtec ODT (Rimegepant). Watch the ad here: Lady Gaga’s Journey, The Next Chapter The ad opens with Gaga saying “Nothing dims my light like a migraine” and goes on to reveal how she found relief with migraine drug Nurtec ODT.

Drugs 52

Drugs Pharma Companies Doctors Doctor 52

pharmaphorum

JANUARY 10, 2022

Belsomra’s first-to-market advantage hasn’t translated into big annual sales, which have stayed planted just over the $300 million mark since 2019. Some market watchers speculate that simply having multiple DORA drugs available will raise awareness of the class and boost prescribing.

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Drugs Sales Marketing FDA Approval 52

pharmaphorum

JULY 6, 2022

Some patients with COVID-19 will be able to get easier access to Pfizer’s oral antiviral therapy Paxlovid, after the FDA ruled that pharmacists would be able to prescribe the drug. Now, in addition to doctors and providers, the FDA announced pharmacists with your medical information can prescribe Paxlovid to patients. It made $1.5

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Pharmacy Doctors Doctor Licensing 106