Doctors Marketing Pharma Production Research 
World of DTC Marketing
OCTOBER 9, 2020
HERE’S THE PITCH: Guidelines surrounding effective frequency are different by every advertised product. For pharma products, effective frequency is, for example, the frequency at which someone is going to go online to learn more about your product. TV alone is not going to sell your product.
World of DTC Marketing
OCTOBER 26, 2021
The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. I decided to research why this is happening at a client’s request, and I found two reasons. To their doctors for problems, follow-ups, and treatments because of the pandemic.
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World of DTC Marketing
MARCH 22, 2021
share of the advertising market as a whole. However, recent trends indicate that healthcare marketers are shifting more dollars to digital ads. The shift to digital advertising doesn’t make sense when pharma product websites don’t meet consumers’ needs. That research entails going to the product website.
World of DTC Marketing
APRIL 5, 2022
Today, colossal budget product launches are not returning the same ROI as before. Product launches are going to need to be micro-targeted to specific audiences. What is the definition of a successful pharma product launch? HCP marketing is changing very quickly. HCP marketing is changing very quickly.
World of DTC Marketing
DECEMBER 28, 2020
As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites.
World of DTC Marketing
JULY 1, 2021
SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Online health seekers trust pharma products but find product websites hard to read and inconsistent with their needs. Online ads for prescription drugs are unique.
World of DTC Marketing
DECEMBER 23, 2020
I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. But is this really true across all DTC?
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