World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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Marketing Sales Pharma Companies Doctors 196

Velocity Clinical Research

MARCH 7, 2024

Cromwell, MD, FAHA, FNLA, FAAFP, is board-certified in Family Medicine and Clinical Lipidology with over 20 years of clinical research experience. A s he reflects on his accomplished multi-decade medical career, Cromwell realizes that it is the clinical trial research work itself that brings him the most joy.

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Doctors Doctor Clinical Research Clinical Trials 52

pharmaphorum

MARCH 4, 2022

When it comes to pharma marketing, historically companies have had to either market direct to consumers — and trust them to find a doctor and bring up the company’s product with them — or to send sales reps to doctors — and hope they had the right mix of potential customers among their patients.

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Doctors Doctor Branding Pharma Companies 98

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Both the companies are targeting a double-digit compound annual growth rate for the product in the local market over the next ten years.

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Production Marketing Doctors Doctor 130

World of DTC Marketing

OCTOBER 26, 2021

The messages that DTC marketers develop and usually tested, again and again, aren’t as effective as we thought they were. I decided to research why this is happening at a client’s request, and I found two reasons. To their doctors for problems, follow-ups, and treatments because of the pandemic.

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Marketing Pharma Production Development Doctors 199

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. What I have found is that too many DTC marketers make mistakes by applying generic research to their product categories. Marketing is not science; it’s an art.

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World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

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Marketing Production Drugs Doctors 154

pharmaphorum

OCTOBER 4, 2021

M3’s Tim Russell and Maxim Polyakov, together with Digital Futureway’s Heather Hancock, discuss new research on how doctor engagement has been altered by COVID-19. COVID-19 forced an unprecedented shift towards the virtual delivery of healthcare, suddenly compelling doctors increasingly to use digital means to care for their patients.

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Doctors Doctor Research Sales 72

World of DTC Marketing

MARCH 3, 2022

Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment. Successful, forward-thinking brands take a digital- and consumer-first approach to marketing across ages and populations. INSIGHT: Yes, and no. INSIGHT : Good luck with that.

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Research Branding Doctors Doctor 143

World of DTC Marketing

AUGUST 23, 2022

Consumers would ask their doctor about an advertised prescription drug in a perfect world. Is there a disconnect between what DTC marketers think will happen and what happens with DTC? The research was straightforward. It helped with awareness but awareness translated into conducting more research. Where was DTC ranked?

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World of DTC Marketing

JUNE 10, 2021

According to research from HealthLink Dimensions, more than a third of physicians reported using social networks to communicate with their professional peers, and 59% said they see the value in social media and plan to use it as a resource in the future. When using the Internet to reach doctors, numbers don’t matter.

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Doctors Doctor Clinical Trials Clinical Trials 143

World of DTC Marketing

APRIL 13, 2021

QUICK READ: Recent research from Zoom Rx saying that digital interactions with HCPs are myopic and don’t apply to the heavily segmented HCP audience. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. Where to start?

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Doctors Doctor Pharma Companies Production 286

World of DTC Marketing

JULY 28, 2021

When visiting a doctor, it’s pretty common to see a doctor going from room to room with laptops. More and more, I am hearing that pharma is NOT part of the digital conversation while talking to other doctors and going to independent health resource sites. It’s no secret that HCPs are using digital more and more.

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Doctors Doctor Marketing Drugs 313

pharmaphorum

OCTOBER 11, 2022

Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.

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Doctors Doctor Medicine Research 52

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. You can bet that the sales department, within pharma, is going to fight to keep sales reps calling on doctors.

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Marketing Sales Pharma Companies Doctors 173

Intouch Solutions

MARCH 30, 2022

National Doctors’ Day, celebrated on March 30, honors these healthcare professionals for their work and their dedication to their patients and their communities. Perhaps consider celebrating National Doctors’ Day by considering how you can improve your own outreach to them! 2022 Pharma Marketing Trend to Watch: Musical Chairs.

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Doctors Doctor Branding Marketing 52

pharmaphorum

AUGUST 21, 2020

Doctors have called for rules to be tightened on coronavirus antibody tests in the UK amid fears that false readings could put the public at risk. The doctors said the tests should not be used without professional support, must give accurate results and be “properly readable”. Feature image courtesy of Rocky Mountain Laboratories/NIH.

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Doctors Doctor Antibody Marketing 76

Pharmaceutical Technology

AUGUST 12, 2022

In the lead-up to a critical meeting that will influence the approval of a new drug for amyotrophic lateral sclerosis (ALS), the US Food and Drug Administration (FDA) has detailed its plans to advance rare neurodegenerative disease research. There are only two marketed treatments for ALS in the US. They don't have the time for it.”

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Research Gene Therapy Drugs Trials 246

World of DTC Marketing

AUGUST 25, 2022

Research has shown that 74% of all U.S. Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S.

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Doctors Doctor Branding Pharma Companies 227

Antidote

FEBRUARY 22, 2024

Behind every new treatment is the incredible team of doctors, researchers, patients, and clinical trial specialists who worked on the research that made it possible.

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Clinical Trials Clinical Trials Trials Doctors 69

World of DTC Marketing

JUNE 2, 2021

SUMMARY: Doctors said they were dissatisfied were marketing emails (46%), telephone sales calls with sales reps (42%), and both webinars and websites (each at 39%) from pharma companies, according to Indegene. Also, one message to ALL doctors sold not make sense. That should, however, not discourage the use of email to HCPs.

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Doctors Doctor Sales Marketing 180

Velocity Clinical Research

DECEMBER 6, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it has expanded into Poland, acquiring its first site, ClinMedica Research. The site is recognized as one of the best research facilities in the country by Sponsors and contract research organizations (CROs). and four in Germany.

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Clinical Research Research Clinical Trials Clinical Trials 52

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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Doctors Doctor Production Marketing 296

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. The research showed that patients wanted to understand how the drug works and the potential side effects. On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes.

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Branding Marketing Pharma Companies Doctors 203

pharmaphorum

AUGUST 9, 2021

The global dental implants market size is poised to expand substantially over the next few years. Over the course of time, however, dental implants market has seen some groundbreaking innovations to improve the global dentistry scene. dental implants market: The U.S. Potential of U.S.

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Marketing Doctors Doctor Research 98

World of DTC Marketing

JULY 21, 2022

From an in-depth analysis of metrics for several clients, including research with audiences, DTC TV ads are doing a good job driving awareness. Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. The MS market is a great example. DTC marketers seem to ignore this data.

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Marketing Drugs Pharma Companies Doctors 266

World of DTC Marketing

APRIL 5, 2022

Too many marketers rely on metrics that don’t mean a damn thing, like visitors to your website. All this means is that DTC and HCP marketers will have to do a lot better job connecting their spending to quantitative brand metrics. HCP marketing is changing very quickly. HCP marketing is changing very quickly.

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World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The most time-consuming task is to make an appointment with your doctor just to ask for a new Rx or an Rx renewal.

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Doctors Doctor Branding Marketing 309

World of DTC Marketing

OCTOBER 4, 2021

Earlier this year, I was asked by a client to write a position paper on using Facebook for the DTC marketing of an oncology product. From my estimates, most of it failed because pharma companies are afraid of misinformation concerning regulations around DTC marketing.

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World of DTC Marketing

JULY 1, 2021

SUMMARY: Online health seeker numbers are still very high, indicating that people are doing their research first before asking for a prescription drug. Nobody will see an online ad for a prescription drug and ask their doctor about it without doing some research first. Online ads for prescription drugs are unique.

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Doctors Doctor Drugs Pharma Production 217

World of DTC Marketing

NOVEMBER 15, 2021

A client launched an Oncology drug based on extensive research with physicians, but the results were not that good during a post-launch evaluation. Here are some of the findings we uncovered in some follow-up research: 1ne: Physicians are overwhelmed with pharma messages right now and don’t remember key brand attributes.

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Drugs Doctors Doctor Branding 238

World of DTC Marketing

NOVEMBER 1, 2021

The other study being discussed is the DeepIntent study fielded as a follow-up to an initial deep dive into perceptions around pharma direct-to-consumer marketing in March. What’s missing, however, is the need to get patients back into their doctor’s offices for treatments and bothersome health issues. END Points.

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World of DTC Marketing

DECEMBER 23, 2020

I’ve seen and researched cases where some products have really benefitted from DTC while others have not. DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. But is this really true across all DTC?

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Doctors Doctor Drugs Marketing 249

Advarra

JUNE 27, 2023

Clinical trials are studies involving human volunteers to research ways to prevent, detect, and treat various medical conditions. This article explores how the clinical research phases protect study volunteers from harm and ensure new drugs and therapies are developed effectively.

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Velocity Clinical Research

OCTOBER 4, 2023

Velocity Clinical Research, the leading multi-specialty clinical sites business, announced it is opening greenfield clinical research sites in Bristol, Leicester, and Romford, demonstrating the company’s commitment to the U.K. Prior to her career in clinical research, Dr. Muthusamy specialised in anaesthesia and intensive care.

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Clinical Research Research Clinical Trials Clinical Trials 52

World of DTC Marketing

AUGUST 26, 2020

IN SUMMARY : When patients return to doctor’s offices will HCP’s have time to go online with every drug company that requests an online detail? Back to HCP’s…digitization can’t replace the relationships that pharma reps and MLS people build with doctors. As for patients?

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Doctors Doctor Pharma Companies Marketing 237

pharmaphorum

JANUARY 28, 2021

It has been five years since the first biosimilar launched in United States market—marking the first steps in expanding access to innovative biologic-based treatments that help patients manage and treat difficult illnesses such as cancer, rheumatoid arthritis, and other life-altering diseases. million patients.

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