Remove keyword accord
article thumbnail

Navigating the Digital Landscape: SEO Best Practices for Pharma Websites

Pharma Marketing Network

It is also important to use keywords strategically in order to ensure that the website is visible to the right audience. It should be written in a clear and concise manner, and should include keywords that are relevant to the topic. Optimizing Content for SEO Optimizing content for SEO is a crucial part of any successful SEO strategy.

article thumbnail

SEO Mastery: Optimizing Pharmaceutical Websites for Organic Reach

Pharma Marketing Network

SEO involves a combination of technical and creative elements that help a website rank higher in search engine results for relevant keywords. SEO also involves creating content that is optimized for search engine algorithms, such as using relevant keywords, optimizing images, and optimizing the website’s structure and coding.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Can pharma really leverage social media?

World of DTC Marketing

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. According to the CDC, prescription drug use increases with age, from 18.0% When it comes to HCPs, the keyword seems to be “data.” What about social media options?

Branding 238
article thumbnail

Drug side effects should be easier to understand

World of DTC Marketing

According to the AMA one of the key reasons for non-adherence is that patients may be frightened of potential side effects. Many people ignore fair balance on TV commercials unless certain keywords, like deaths, catch their attention. ” Drug facts boxes are needed, but the FDA disagrees.

Drugs 173
article thumbnail

Expert LinkedIn Tips and Tricks for the Pharmaceutical Industry 

Pharma Marketing Network

Use keywords: When you’re filling out your profile, be sure to use relevant keywords throughout. Be sure to highlight your experience in the pharmaceutical industry and any relevant certifications or awards you have received.

Sales 52
article thumbnail

Grand Rounds February 23, 2024: Virtual Vigilance: Monitoring of Decentralized Clinical Trials (Adrian Hernandez, MD; Christopher J. Lindsell, PhD)

Rethinking Clinical Trials

There are 5 guiding principles for defining quality that should inform DCTs: Have we enrolled the right participants according to the protocol with adequate consent? There is agreement that trials need to meet the people, at home and covering clinical trial deserts. Was there complete ascertainment of primary and secondary efficacy data?

article thumbnail

Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Ensure keywords used are relevant for your audience – medical terminology for professionals and informational keywords providing solutions to ailments for consumers. As with Google, use target keywords relevant to your audience. Pharma businesses need to ensure that they market themselves accordingly to both B2B and B2C.

Branding 102