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Pharma brands must ‘up the ante’ in their digital presence

pharmaphorum

Where a marketing company might own and manage a domain on behalf of a pharma brand, written proof from the brand is needed to confirm collaboration with the marketing company. As with Google, use target keywords relevant to your audience. Also, it is vital that all adverts and landing pages add value and are easily digestible.

Branding 104
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Xtalks Talent Acquisition & Branding Bundle: Position Your Organization to Attract Elite Talent

XTalks

To position your organization as the employer of choice, you need a comprehensive approach that combines talent acquisition tools and employer branding campaigns. What Is Xtalks’ Talent Acquisition & Branding Bundle (TABB)? Ready to get started with the Talent Acquisition & Branding Bundle?

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7 Tips for Integrating SMS Texts Into Your Brand Strategy

Intouch Solutions

Consider your overall brand strategy. For example, using keywords can help you track and add subscribers to your program, and making the most of every opportunity to collect data can open new avenues to effectively execute your program. ? Check out these seven tips for success. . Strategize. Consider not only SMS … but MMS!

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Google Ads Optimization for the Pharma Industry

Pharma Marketing Network

This could include increasing brand awareness, generating leads, or driving sales. Use relevant keywords: When you create your ad groups, use relevant keywords that are likely to be used by people who are interested in your products or services. Create compelling ad copy: Your ad copy should be clear, concise, and persuasive.

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Can pharma really leverage social media?

World of DTC Marketing

First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. The second issue is to ensure that someone monitors social media analytics to see who engages with the brand. When it comes to HCPs, the keyword seems to be “data.”

Branding 238
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How to Customize Your Audience in Ads Manager for the Pharma Industry 

Pharma Marketing Network

Use remarketing: Remarketing allows you to show your ads to people who have already visited your website or interacted with your brand in some way. Use negative keywords: Negative keywords are words or phrases that you don’t want your ads to show up for.

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SEO Mastery: Optimizing Pharmaceutical Websites for Organic Reach

Pharma Marketing Network

SEO involves a combination of technical and creative elements that help a website rank higher in search engine results for relevant keywords. SEO also involves creating content that is optimized for search engine algorithms, such as using relevant keywords, optimizing images, and optimizing the website’s structure and coding.