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The REAL threats to DTC advertising

World of DTC Marketing

Last week I had a chance to review a creative brief submitted to an agency to launch a new product. Nothing like going to an exotic location for a shoot while the agency wines and dines clients. It was one of the worst briefs I have ever read. The other issue is that doing TV ads makes DTC managers feel good about themselves.

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Survey: Gen Z’ers Want to Eat More Plant-Based and Vegan Foods

XTalks

They believe you don’t have to be vegan to want to eat more vegan foods, the Institute report noted, in a review of how these young consumers are influencing food trends. They are more likely to embrace “flexitarian dining,” with vegetables at the forefront coupled with a complementary protein, such as an egg.

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Wait and then Hurry Up: After Long Delays, FDA Resumes Inspections with a Passion

FDA Law Blog

The good news for those with pending applications that have passed all other regulatory requirements is that review of the applications may no longer be stalled by delayed pre-approval inspections, although it seems like inspections in China are still lagging due to the uptick in COVID restrictions there.

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States Start to Loosen Restrictions as U.S. COVID Cases Level Off

The Pharma Data

.” Meanwhile, Chicago and its surrounding suburbs allowed indoor dining over the weekend for the first time since October, the AP reported. also recently ended its month-long ban on indoor dining, and California Gov. Indoor dining is still banned in the hardest-hit counties. Washington, D.C., In Oregon, Gov.

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AHA News: Pandemic Pods Offer Social Relief, But There Are Risks

The Pharma Data

.'” Piedmont posted advice for creating pods that suggests members agree to wear masks in public, avoid time indoors with non-members and limit indoor dining at restaurants and travel. Their tips emphasize honest communication and being patient and kind with one another – but also putting things in writing.

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California, Iowa Toughen Restrictions as COVID Cases Climb

The Pharma Data

A sweeping stay-at-home advisory went into effect in Chicago on Monday, while Philadelphia will ban indoor gatherings and close indoor dining at restaurants starting on Friday, the Times reported. After getting the virus under control, California Gov. Newsom added he is also weighing curfew options, the Times reported. Meanwhile, Iowa Gov.

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4 Food and Beverage Industry Trends to Look Out for in 2021

XTalks

Some challenges included supply chain disruptions due to country-wide lockdowns, shortages of various grocery products, bankruptcy and closures of our favorite local restaurants and moving from in-restaurant dining experiences to enjoying food flavors at home. Foodservice and retail domains are increasingly overlapping.