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Pharma running online ads on vaccine misinformation sites

World of DTC Marketing

NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. An analysis of programmatic advertising data finds a disconnect between those well-intentioned efforts and the programmatic advertising campaigns that those same companies and institutions finance.

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

Along with the hefty price tag for screen time that may not be perceived to be a worthwhile investment, and despite favoring advertising at other major events like the Grammys, pharma tends to stay somewhat clear of all the Super Bowl hoopla.

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Grand Rounds October 20, 2023: A National Initiative to Eliminate Hepatitis C in the United States – Why This Matters to Clinical Trialists (Rachael L. Fleurence, PhD, MSc; Joshua M. Sharfstein, MD)

Rethinking Clinical Trials

Tags #pctGR, @Collaboratory1 The post Grand Rounds October 20, 2023: A National Initiative to Eliminate Hepatitis C in the United States – Why This Matters to Clinical Trialists (Rachael L. The initiative would bring to the U.S.

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Grand Rounds October 21, 2022: Disinformation, Cyberthreat, and Choice: Protecting Patients and Clinical Research From the Digital Triple Threat (Eric Perakslis, PhD; Andrea Downing)

Rethinking Clinical Trials

They can ask questions like who should I use for my digital campaign? We need a new skill set or team member who studies cyber interaction, who can make sure your trial is safe. You need to involve them from the design phase. Are you building the right tool? pctGR, @Collaboratory1.

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Special edition cover of “We Are Family” available for download in Support of WHO Foundation!

The Pharma Data

campaign, offering users the chance to sing along to, record and share their own videos there as well. The special re-recorded cover, star-studded music video, social media campaign and fundraising initiative has been conceptualised by Natasha Mudhar, Founder, The World We Want , and. Join the We Are Family video campaign.

Nurses 40
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Kim Sledge and the World We Want partner with WHO Foundation to re-record unity anthem “We Are Family” in response to COVID-19 and to focus on global public health needs

The Pharma Data

Launching today, the #WeAreFamily video campaign will invite people worldwide to star in the music video, recording videos of themselves with their close family and friends singing the song and then sharing this on their social media channels. ” Join the We Are Family video campaign. A call for solidarity .

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What can pharma marketing learn from other regulated industries?

pharmaphorum

In this article Joanna Carlish, managing director of financial services at Tag Americas , and Robb DeFilippis, Tag Americas’ managing director, life sciences, go head-to-head to discuss marketing within a regulated industry. Joanna Carlish, managing director, financial services, Tag Americas. Virtual connections.