Biogen’s Alzheimer’s drug: What’s the price tag on hope?
World of DTC Marketing
JUNE 1, 2021
At one point, Biogen was down as an innovative biotech company in Weston, Massachusetts. The first clinic; trials were everything but encouraging but so much depend ended on this drug’s approval that Biogen returned and recited the data. If the drug is approved you can bet that it’s going to carry a huge price tag.
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