Remove tag consumer-healthcare
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Grand Rounds February 2, 2024: Strategies for Improving Public Understanding of FDA and the Products It Regulates…Why Should We Care, and What Might We Do? (Susan C. Winckler, RPh, Esq)

Rethinking Clinical Trials

Food and Drug Administration (FDA) Commissioner Robert Califf asked the Reagan-Udall Foundation to conduct research and consult with experts to better understand how consumers find, consume, and perceive health information, especially regarding FDA-regulated products.

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American health is in for a “world of hurt”

World of DTC Marketing

Obesity, lack of exercise, and too much salt are all contributing to a myriad of health issues that are going to drive up healthcare costs. According to STAT News “Americans consume an average of 1.5 According to STAT News “Americans consume an average of 1.5 We can’t ignore the poor shape of Americans.

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Smart pharmaceutical and healthcare labels: Lets trace medicines from its origin

Roots Analysis

In recent years, the use of smart labels allows the developer to convey a greater amount of information about the product to the consumers, without the need for additional packaging space. While most smartphones can read NFC chips, RFID tags can only be read by specialized receivers.

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Anti-Counterfeiting Technologies in Healthcare

Roots Analysis

In order to effectively combat the problems related to counterfeit medicines, several companies have come up with innovative technologies to provide the necessary tools to manufacturers, healthcare professionals and patients to authenticate pharmaceutical products.

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How COVID-19 Changed Food Sampling in Retail and At Home

XTalks

But now that restrictions are loosening, more and more retail settings are offering food samples once again — an encouraging sign for smaller brands that rely on it to get its products into the hands of consumers. . This was disappointing for consumers, but even worse for small and emerging brands. .

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Preview of Pharma Commercials at Super Bowl 2024: From Touching Down with TUMS to Tackling Menopause

XTalks

While direct-to-consumer (DTC) TV advertising remains a mainstay marketing strategy in pharma, ads have mostly been relegated to evening hours during certain programs for older audiences. At $7 million for 30 seconds of airtime, the Super Bowl is the most expensive time and place of the year for TV commercials.

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3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

Unlike the consumer goods conglomerates of the past, who’ve grown up with traditional analogue media channels, these newer companies have been sculpted by the fact that everything is digital, so their initial touchpoints are always digitally-focused media. Jeremy Richter, Tag. We’re all trying to find ways to automate.

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