Remove tag content-marketing
article thumbnail

Google’s 2021 Title Shakeup Part 1: What Pharma Marketers Should Know

Intouch Solutions

blue links) of the organic results appeared to be pulling from content outside of the HTML title tag at a much higher frequency. Title Tag – This is an HTML element that provides a title for the page. The title tag is not otherwise visible to users on the page. Specifically, title links (i.e., Source: Google.

article thumbnail

Can gene therapies for haemophilia defend their high price tags?

Pharmaceutical Technology

In the EU however, two years later, the European Commission awarded a conditional marketing authorisation for Roctavian. The European Commission withdrew the marketing authorisation of Zynteglo, at the request of bluebird bio, in March 2022. million price tag. Topic sponsors are not involved in the creation of editorial content.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What can pharma marketing learn from other regulated industries?

pharmaphorum

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. Sales calls that now have to start with a phone call are supported by digital and social content straightaway.

article thumbnail

Chocolate Shortage Looms Ahead of Easter 2024

XTalks

However, she emphasized, “Our strong marketing plans, innovation and brand investments will drive top-line growth and meet consumers’ evolving needs.” In response, some candy companies are downsizing their products or reducing cocoa content, attempting to navigate these turbulent times.

article thumbnail

3 ways pharma marketers can draw inspiration from digitally-native brands

pharmaphorum

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. This is reinforced by web-focused marketing strategies that give them a highly-targeted approach when it comes to marketing execution.”. Be more agile .

Branding 130
article thumbnail

How pharma marketing can stay ahead of the evolving customer journey

pharmaphorum

Customer journeys in pharma are changing, with important implications for the marketing supply chain. How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Overview Join our live webinar taking place on Tuesday 23rd July at 16:00 BST / 11:00 EST / 08:00 PST.

article thumbnail

AI-Powered Precision Engagement in Commercial and Medical Functions

Intouch Solutions

Precision engagement is a data-driven approach developed for marketing and sales needs. This process is relatively straightforward when high-value medical-scientific content is readily available. However, in cases where such content is missing, it becomes necessary to grant access to a wide array of materials.