Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
Every marketer wants to better understand their customer’s journey, but consumer privacy and security has been a looming and increasing concern over the last few years. In October 2020 , Google introduced Google Analytics 4 (GA4) as its next data model to keep up with these changes while safeguarding privacy.
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