Rethinking Clinical Trials

FEBRUARY 7, 2024

This work is important because the digital health information environment and limited public trust in government institutions represent pressing challenges for FDA. Observation 5: Consistent, multi-channel messages resonate with consumers. The FDA can leverage more communications channels, messengers, and mediums to reach the public.

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Regulation Production Clinical Trials Clinical Trials 152

pharmaphorum

SEPTEMBER 15, 2020

As pharmaceutical marketers prepare their brands for the future, there are a number of important ways they can learn from digitally-native brands. Analysing the world of digitally-native brands highlights three standout ways in which parts of their approach could be brought to the pharmaceutical world.

Branding 130

Branding Marketing Pharma Companies Life Science 130

pharmaphorum

AUGUST 17, 2020

N o one industry is ever quite like another, but there are some valuable lessons for pharma marketing from examining how the financial sector uses technology, builds brands on social channels and approaches digital content. The key is adapting existing legacy and traditional printed material for the digital environment.”.

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Regulation Marketing Sales Branding 97

pharmaphorum

JULY 23, 2019

How can pharmaceutical marketers capitalise on this trend and free up budget to invest in additional marketing channels? Focus New developments in data and digital are changing traditional customer journeys and forcing pharmaceutical companies to evolve in order to keep up.

Marketing 52

Marketing Production Development Research 52

pharmaphorum

SEPTEMBER 29, 2021

Nothing you write or post, regardless of channel or audience, should be considered ‘private’ any longer. Despite soaring social media engagement, email still is the number one communications channel of most corporations large and small. Regardless of level or role, the policies apply to your digital and virtual communication, too.

Life Science 119

Life Science Containment Sales Marketing 119

The Pharma Data

NOVEMBER 9, 2020

by Natasha Mudhar, Founder of the global social impact enterprise The World We Want , and supported by the World Health Organization , is now officially available for download worldwide from leading digital music stores such as iTunes, Spotify and Amazon Music. Share the video on your favourite social media channel, with the hashtag #.

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Nurses Doctors Doctor Scientist 40

pharmaphorum

MAY 24, 2021

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creating personalised content to meet the demands of their customers. Doing more in the digital space. Robb DeFilippis. A modular content ecosystem.

Marketing 102

Marketing Branding Sales Life Science 102