Pharma running online ads on vaccine misinformation sites
World of DTC Marketing
FEBRUARY 19, 2021
NewsGuard found that 67% of the COVID misinformation sites had Google advertising tags and 30% had tags from The Trade Desk. Today when more and more ads are traded programmatically, fraud detection processes are not yet fully developed, and so the bulk of advertising ends up being served to bots instead of potential customers. .
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