Are You Ready for GA4? Enhancements for Measuring Engagement
Intouch Solutions
JUNE 27, 2023
In October 2020 , Google introduced Google Analytics 4 (GA4) as its next data model to keep up with these changes while safeguarding privacy. Based on this new metric and way of reporting, it is vital to partner with a tagging solutions expert to successfully tag the site that follows the GA4 event structure model.
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