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Are You Ready for GA4? Enhancements for Measuring Engagement

Intouch Solutions

GA4 is a new property designed for the future of measurement: Collects both website and app data to better understand the customer journey. Events – Event Name and Detail replaces Event Category, Action, and Label. For the latest updates coming directly from Google, follow Google’s What’s New.

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Cannabinoids receptors: popular preclinical target but banned in 137 countries

Pharmaceutical Technology

Cannabinoid receptors fall into two categories: CB1 and CB2 receptors. Collectively, cannabinoid receptors (CB1 and CB2) are currently the most popular targets in preclinical stage of development, with 391 drugs tagged in total. This is closely followed by CB2 receptors in second place.

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A broad range of unmet needs remains in the immuno-oncology space

Pharmaceutical Technology

The unmet needs can be grouped into the broad categories of efficacy-related needs, cost-related needs, toxicity-related needs, personalised care-related needs, and “other” needs. Combining data from all markets, efficacy-related needs were identified as the most important unmet needs category.

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BD partners with Biocorp on connected self-injection devices

pharmaphorum

Medtech giant Beckton Dickinson (BD) has signed a deal with France’s Biocorp to use the latter’s near-field communication (NFC) tags in injectable devices. The Injay tag can confirm a complete injection and transfer that information via an NFC reader to a smartphone or tablet for review by a healthcare professional.

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Johnson & Johnson to Participate in Goldman Sachs 42nd Annual Global Healthcare Virtual Conference

The Pharma Data

New Brunswick, NJ (May 7, 2021) — Johnson & Johnson (NYSE: JNJ) will participate in the Goldman Sachs 42 nd Annual Global Healthcare Virtual Conference on Tuesday, June 8 th. Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories.

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Grand Rounds August 12, 2022: Equitably Including Diverse Participants in Pragmatic Clinical Trials (Consuelo H. Wilkins, MD, MSCI)

Rethinking Clinical Trials

The racism built into these categories does not go away when we do research. If we accept and acknowledge that race is a social construct, not a category that is tied to biological or genetic differences, then what does that mean when we see clear differences and disparities in health outcomes for these populations? New Ideas study.

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Johnson & Johnson to Participate in Wells Fargo 2020 Virtual Healthcare Conference

The Pharma Data

New Brunswick, NJ (August 17, 2020) — Johnson & Johnson (NYSE: JNJ) will participate in the Wells Fargo 2020 Virtual Healthcare Conference on Wednesday, September 9 th. Remarketing tags may not be associated with personally identifiable information or placed on pages related to sensitive categories.